Who are we?
Blirt! is a brand strategy firm. Our speciality is place branding.
Find out more >>>What do we do?
Our job is to understand consumer needs and build brands to improve places through creative strategy and brand development. We develop strategy, brand & creative materials.
Find out more >>>Why does it matter?
We believe creative thinking is smart business. Creative thinking adds value back to the brands we work with. Good brands make a difference.
Find out more >>>
Recent Articles
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What is a Brand? Why Does it Matter? By Stuart | May 12, 2010
This isn’t a question I get asked a lot. But it is a question I ask anyone we work with.
Why?
How you answer this question determines where your brand efforts (read time & money) get placed. Misunderstand what a brand is and you can find yourself spending time & money on things that may [...] -
D-Day – What Do You Do Once The Brand is Discounted? By Stuart |
Almost every brand does it. But what do you do once you’ve dropped your price for a sales promotion?
Do you make more money by jumping the price back to it’s original or do you hold a lower price for an going price competitiveness.
Recently reported in Harvard Business Review was a piece of research that [...]