Blirt is a creative strategy firm. 

We help people lead better organisations through creativity. 

We use unique Blirt thinking tools to strategically improve communication, create smarter business models and strengthen teams.   

We started life as a brand agency.  We realised constructive creative thinking needed to happen across the entire organisation to sustain success.  

Our insight: the organisation that applied creative thinking across their brand, business model and created a culture in their people of creative thinking were almost always the most successful.

Since then we've been building, applying and crafting creative thinking tools to help organisations grow.  

Our goal is to see creativity unleashed across an entire organisation.  Yes, even the finance team.

Our clients tell us that we help them find clarity.  We don't say that lightly.  Clarity is perhaps one of your greatest assets in the information age.

Looking for some clarity?  Let us know.

Strategy is wisdom in action.

Strategy is to be.

Strategy is singular.

Every good organisation should only ever have one strategy.

This strategy must achieve the organisation’s stated purpose and deliver value throughout the supply chain all the way to customer.

The art in execution is to allow every part of the organisation to understand how they actively contribute value to this singular, end state of being.

This is what the Blirt! Strategic Singularity process does.

Outcomes

By the end of Strategic Singularity a leadership team will understand the:

1. Future end state opportunity; the single minded strategy statement and the required business model 2. Current business model

3. Pathways to link the two business model moments in time

4. Critically most important (short list) goals, objectives and tasks required over the strategy period

Who Should Attend?

Typically held in a workshop environment it is important to have your leaders together.  One of the best outcomes is to have your strategy ingrained within your leadership team so that it is easily communicated across the organisation.

Looking for more information?  Contact us here.

We use the leverage of the brand anatomy to bring to life the DNA of the business model.

Your business model has to create value for it's customer and those delivering that value must understand how to contribute.  

Yet, within most organisations, the majority of people don't actually understand how to create & deliver value on a daily basis.  

Additionally, most organisations don't review their business model until it's too late.   

Understanding, reviewing and shaping your business model DNA is a regular task and one that if you do regularly & creatively will see you move forward with focus. 

Unlocking your business model allows you to:

• give your teams the big picture to do their part better
• identify which areas need improvement or innovation
• create a road map of action to drive value creation within every area of your business

What most business forget to do is to use their brand to drive the why in every area of the business model. 

Business models are made up of lot's of 'whats'.  "What resources... what people..... what partners etc."  

As we build the Business Model DNA we ask why before every what.  The result is a set of 'whats' that embed the brand beliefs into business process. 

This puts traction on your brand and ensures what you say you do is done by your team. 

At the end of a Business Model DNA program with Blirt! you will clearly understand how to unlock value in every area of the business.

This knowledge equips you to do what you do best, in the best way possible. 

How do we do it?

At Blirt!, we use a creative, yet simple, Business Model DNA process.

This process identifies every lever you can adjust within the business.  Knowing this allows you to tune your business to the best performance. 

There's been a lot of great thinking on business model innovation in recent years.  Yet, so many business models treat brand as output not an asset to be managed within it.  

We place real importance on how an organisation's brand interacts with all the different operations of a business. 

That's why the Blirt! approach uses the leverage of the brand anatomy to bring to life the DNA of the business model. 

Create a great business plan that works 

Business plans are simply a road map to outworking a business model.

Our approach is different from the normal.  Why?  Our approach connect activity, capital and timing to functions of the business model.    

Our business models are designed to outwork strategy - so we think you've best chance of success if Strategy unfolds into a business model which unfolds into a business plan.

It is simply a plan of how we best serve a customer.  That's why we called our approach 'Sergeant' - it means 'to serve'.

A great business plan that works is one that you'll use.  

So many business plans end up as a fat wad paper that's testament only to the things you didn't do last year.  

Don't fall into this trap.  

A great business plan is:

• Simple.
• Built off the business model.
• Summarised on one page.
• Developed collaboratively.
• Accountable with clear goals, objectives and tasks.
• Demonstrates how you achieve or make progress on the strategic outcome.
• Lead and enacted by the leadership team with regular, accountable reviews. 
• Flexible enough to respond to volatile market conditions.

Building a great business plan is a process of creative thinking.  It does not need to be a boring cumbersome task, but it can be an empowering, collaborative process that aligns teams to delivering customer value.   

Would you like to know more?

Contact Blirt! directly via email or phone. 

We help organisations build character driven brands which have strong appeal to customers, colleagues and investors.  

We call it Brand Anatomy because 'anatomy' is the study of living things.  The brand must 'become alive' in the hearts & minds of your people and the community.

Developing a Brand Anatomy is about breaking down the complexity of branding and allowing the brand to filter first across the organisation, then out to the market.

Brand Anatomy is the foundation to all strategic discussions around a brand.  It defines all the parts of the brand.

Every well defined brand has a core purpose.  

A simple, but powerful essence or spirit.  This idea brings focus to everything.  It is from this idea customers will build their thoughts & ideas of you, understand your brand personality and form a perception as to why you are (or are not) better than your competitors.

Brands become the intangible entity your customers interact with – a character.

At Blirt!, we like to create brands in the same way a character is created in a story. We think great communication is all about telling a great story, and the main character of that story ought to be your brand.

Characters are relatable, explainable and above all else personable.

Establishing a clear brand strategy is about creating a simple, yet smart, framework through which to guide business plans, product development, creative campaigns, partnerships and key messages. 

Would you like to know more?

Contact Blirt! directly via email or phone. 

The DNA of your business is the underlying business model.

The anatomy of your business is your brand. 

And, the end state of how you knit together these two things is your strategy.

Blirt! is a strategy firm.  

We help you create, shape and execute better strategy.

We believe we can change the world one creative thought at a time. 

And, we believe your business will be smarter for it. 

Quite simply, we apply the science of creative thinking to deliver the art of strategy & execution. 

Build a marketing plan that builds a business.

Marketing does not need to be complex.  It just needs to ask and answer the right questions in order to inform the right outcomes across the marketing landscape. 

The most successful organisations have marketing plans which unfold from the brand, which unfolds from the business model which explains how to achieve your strategy. 

With our Vitruvian Brand marketing program we step you through a clear process of developing a business building marketing plan.  

Whether it’s reviewing a plan, developing a plan or running through a workshop to explore your marketing strategy, Blirt!’s Vitruvian Brand process will help you get the right balance between art & science.

You'll discover a simple, no fuss way to turn strategy into action. 

All our plans fit on one page.  Well, at least the final outcome.  There's an awful lot of thinking sitting behind it. But, we like to get a plan on page.  More people seem to have more success in this way. 

Would you like to know more?

Contact Blirt! directly via email or phone. 

PT-Brand is a brand analysis tool which unpacks insights of what your customers really think about your brand and your key competitor's brands. 

It's kind of like putting your brand through an intensive with a Physical Instructor.

Using the science of character based brand building we've isolated 8 key characteristics of a 'good' brand.

PT-Brand is a brand research process which unpacks insights around these 8 key characteristics. 

These characteristics are:

1. Different
They hold a clear and defendable point of difference in the market.

2. Authentic
Are relatable and authentic in their relationships.

3. Attractive
They are aspirational and draw others towards them.

4. Dependable
They deliver their promise time after time after time.

5. Clear
They are simple, clear and deliver a well defined message.

6. Loved
They are loved by their own people and those that seek to interact with them.

7. Worthy
They have worth. Good brands build value back into the organisation.

8. Accountable

They can be held accountable. They can be measured to demonstrate and improve performance.

Through PT-Brand we can create tailored brand research programs for:

• Brand Tracking & Health
• Quality Control
• Brand Value and ROI

We can bring clarity to the strength of your brand, your teams or franchisees execution of the brand and the experience of the customer within the brand.

For mystery shopping and other business intelligence see our overview of BI-6.

Would you like to know more? 

Contact Blirt! directly via email or phone. 

The most important thing to know in business is what your customer wants.  

However, there are many other things that are useful to know.  For example, how are my customers treated.... what do my competitors offer?

BI-6 is simply a process of unlocking the customer's view of the world.  This means understanding their experience at your own stores and at your competitors.

We help you do two things:

1. Mystery Shopping - Deploying our 6 point customer experience map

2. Competitor Review - Customised competitor research programs.

Knowing where you stand is a must as plan a path forward to achieve your strategy. 

Would you like to know more?

Contact Blirt! directly via email or phone. 

Auxo is a growth framework. 

We use Auxo to deep dive into an organisations business model and view all the possible paths to growth.

Looking at all the possible paths growth allows a leadership team to pursue or reject possibilities.

This process is about focus.  Focus on the items that bring the best return for the time and capital investment. 

Would you like to know more?

Contact Blirt! directly via email or phone. 

Our primary task is to help you set and achieve strategy.  

We use a range of creative thinking tools which empower leaders.  On our home page you'll find all our primary services.  These are:

Strategic Singularity - A strategic planning process

DNA-3 - A business model innovation process that centres a business around their brand.  

Sergeant - A business planning process which connects action, capital and process back to the brand centric business model.

Brand Anatomy - Is the science of brand creation and articulation using our science of character based branding.

Vitruvian Brand - Like the name suggests is a marketing planning process which balances the art and the science of the marketing process. 

PT-Brand - Is a brand health check tool which will give you insights into how your customer's see you and your competitors.  

BI-6 - Is a business intelligence service delivering mystery shopping and competitor analysis.

Auxo - Is process we developed to explore expansion opportunities and focus on only the right paths to growth for an organisation.  

Flow - Is our approach to communications planning in the digital age which connects communication activity back to the brand, business model and culture or an organisation. 

B-Factor - Benchmarks the ROI of creativity amongst organisations.  We can tell you what an organisations Creative ROI is, how it may compare to competitors and if it's adding value over time.

Dots - Identifies the strengths and weaknesses of the creative process in a leadership team.  The outcomes will highlight where to invest time and capital for maximum return in the creative process.

Cogs - Maps how to maximise value throughout the customer journey.  We connect the disciplines of marketing automation, customer service, sales and product research and development to create amazing brand experiences. 

Flow is a strategic approach to communications planning. 

We live and operate within the mobile revolution of the information age. This has a profound impact on the way in which organisations need to communicate. 

We call it flow because communication is about the flow and exchange of ideas between two people.  

Great organisations flow their communications, i.e. ideas are freely flowing amongst the brand and the customer.  The wonderful thing about the digital world is that 'flow' is so much easier to execute today than it was 10 years ago. 

The danger is it is so much easier to mess up now as well. 

We work with clients to plan and execute social, digital, online / offline communication. 

Would you like to know more?

Contact Blirt! directly via email or phone. 

What is a B-Factor?

It is Blirt's way of communicating an economic return on creative thinking and innovation in an organisation.

It is simply net sales revenue divided by the sum cost of people, communications and research & development represented as a percentage or ratio.

We use this to measure the value of creativity in an organisation.

We think measuring a brand value is useful, but not always insightful.

A creative organisation will always outperform.  What's insightful is to know if efforts in creativity and innovation are having an impact over time across the entire organisation.

That's the B-Factor. The magical mix of brand, culture and business smarts that create a stand out strategy.

Would you like to know how to see a return on your creative investment?

Contact Blirt! directly via email or phone. 

We can't always say who we're working for.  But we can let you that we're involved across the following industries:

Retail

Government

Property, Building & Construction

Not For Profit

Tourism

Creative:  Film, Production and Media

Education

Start Ups & Small Business

Dots is a leadership analysis tool which identifies the strengths and weaknesses of the creative process in a leadership team.  

Steve Jobs famously said, "Creativity is just connecting the dots!"

What's useful to know is how to get more people connecting more dots, more often.

We developed the 5 pillars to creative leadership based on common character traits of creative leaders.

We can help you and your team understand their own strengths and weaknesses as a creative leader.

The outcomes will highlight where to invest time and capital for maximum return in the creative process.

Would you like to know more?

Contact Blirt! directly via email or phone. 

Cogs is a process which helps you know how to maximise the customer journey in your business.

We've found that successful organisations know how to create systems that are seamless whilst empowering people to serve whilst not constrained to a system. 

We connect the disciplines of marketing automation, customer service, sales, product development and digital communication to create amazing brand experiences.

Would you like to know more?

Contact Blirt! directly via email or phone. 

The greatest change in business operations has come with the 'cloud' transformation for business communications. 

Swipe is a process we use to help organisations understand how to empower their employees through mobile technology.

This might be from could based business applications such as Google Apps through to mobile transaction systems or integrating cloud communication services for CRM, communications and advertising.

Would you like to know more?

Contact Blirt! directly via email or phone.