The Blirt! Blog

This isn’t a question I get asked a lot. But it is a question I ask anyone we work with.
Why?
How you answer this question determines where your brand efforts (read time & money) get placed. Misunderstand what a brand is and you can find yourself spending time & money on things that may [...]

Almost every brand does it. But what do you do once you’ve dropped your price for a sales promotion?
Do you make more money by jumping the price back to it’s original or do you hold a lower price for an going price competitiveness.
Recently reported in Harvard Business Review was a piece of research that [...]

The purple list, an online group of specialist creatives we’re a part of released the PSFK Good Brand Report 2010 today – #gbr2010.
You can get it here:
You can download the report here
http://www.psfk.com/psfk-good-brands-report-2010

We’ll be closed over the Easter public holiday times (Good Friday and Easter Monday) and then closed for the 6th – 9th of April reopening on Monday the 12th.
Have a safe and happy Easter.

The top magazine ads for male & female are out. Which audience read what? Check out the ads here at Ad age:
http://adage.com/images/random/0310/starch0310/

Can we apply the same principles used by Warren Buffett to build the world’s greatest investment fund to create a world’s best brand?
Welcome to a new year. A year that, given the economic and cultural circumstances we find ourselves in, promises to be at least as surprising as the last.
What the end of 2009 [...]

So it’s Superbowl time.  As an Australian I really don’t get the game, but as a marketer it’s great the ads are talked about as much as the game.  So, do you want to catch up on all the fuss?
See all the Superbowl ads for 2010 here:  http://adage.com/superbowl10/article?article_id=141954

Apple build hype better than any other tech firm, perhaps even any other retailer.
Will the promise live up to the hype? Let’s wait and see.
What made the iphone great was solving the problem of no longer having to carry a phone and an ipod. Oh yeah, it looked and worked really, really cool. [...]

Yes, we’ve moved! Out of the home studios and home offices into a creative little place down in Varsity Lakes. So, drop in and say hi.
A few little details have changed:
Our new street address:
153 Varsity Parade Varsity Lakes
Our new phone number:
1300 997 693
All lead to the same great creative thinking. [...]

We’re looking for a creative, dynamic, brilliant person. Yes, someone who can save the world through creativity. It’s not a big ask, is it?
For the real ad and application process click through on this post and view our ad at:
http://www.seek.com.au/job/b-creative-b-director-boutique-b-creative-b-agency/gold-coast/16448166/58/1/