The Blirt! Blog

Funny, Cute, Surprising & On Brand

Friday, July 10th, 2009

Every now and then a great online viral ad comes along. After the debate on bottled water in NSW this week we thought this was a fitting blog to finish the week on!

Success for a worldwide viral campaign is 20m+ hits and a spike in sales. This came out last week and looks like breaking all the records.

Why do we love it? It’s…

- funny
- cute
- has a wow factor to attract attention or be remarked upon
- is on brand, it hits all the brand points an ad for Evian should
- a few of us have small babies in the office and we wish our kids could do this!

To watch the ad click below:

To watch an interview on the making of the ad click below:

Sky News Interview – Click Here

To see the stars behind the ad, click below:

Enjoy!

Posted in TV, advertising, brand, evian, online, viral | No Comments »

The Most Important Thing In Marketing

Wednesday, June 3rd, 2009

Most people think advertising is the most important thing in marketing. It is probably the most visible, possibly the most glamorous and maybe even the most fun.

But it is not the most important.

The most important thing in marketing is the ability to ask a good question.

How can I do this better?

What does my customer want now?

What if we did this like….?

When Google started on the Wave project it asked the question, ‘If email was invented today (and not 40 years ago before the internet) what would it look like?’

That’s a big question. That’s the sort of question that changes a market place.

What questions should you be asking today?

Posted in marketing, online, strategy | No Comments »


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