Research is a wonderful thing. Just spent a few days up to my neck in research in old Sydney Town with a client.
You never fail to learn something when being in front of a customer. A real person. Not just a survey but really hit the hard questions to the people that matter – the customers.
So here’s my new definition of the playful word ‘thunk’. To ‘thunk’ is to ‘u-turn’ on a thought or presumption that you previously held. For example, I almost called this business Leo Ideas co. A couple of conversations later with some customers (and after registering some domains and business names) I had to thunk. Why? It sucked. For many reasons, but the name Blirt! expressed the personality of this business far better.
Sometimes your customers are more objective than you.
Research often makes you ‘thunk’.
Do you need to ‘thunk’ some of your marketing strategies?