Mayfair Diamond Jewellers

Blirt! was commissioned to review the positioning and creative execution of Mayfair Diamond Jewellers.

The brief was to review the existing positioning and reinvent the retail store to target the aspirational female diamond purchaser.

Our philosophy of building brands that represent characters in a story ensured that the positioning and creative exercise brought out the wider story of the diamond purchasing experience.

Blirt! identified a connection between the experience receiving the diamond jewellery and the sheer beauty of the diamond setting.

Blirt! first recommended a positioning of ‘Mayfair for Diamonds’, with an objective to place the store on the ‘diamond shopping list’ of the target market.

Secondly, Blirt! introduced the campaign story of ‘Setting Matters’.

Blirt! went on to develop creative executions and roll out a store wide refresh with new collateral, including a new experience web presence.

By providing a clear point of difference and campaign story Blirt! was able to successfully refocus the retailer on it’s core products and markets.

Blirt! produced:

  • Advertising Campaign
  • Website
  • In-Store Refresh
  • Retail Promotional Campaigns

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