Brand

Brands are not what you say they are, but what your customers say. Furthermore, brands become the intangible entity that your customers interact with – a character.

Do you know who your brand is?

When Blirt! undertakes a branding project, we seek to create a vibrant and market attractive character.

The Blirt! brand development process, Imago Brand, is a clear & concise way of building brand strategy.  Because we build brands in the same a character is built in a story, the brand is easily understood by those outside of the marketing and most importantly it is able to be clearly articulated by your entire organisation to your customers.

We love brands. We love getting our heads into your customers minds, understanding what they want & how you can meet their need and then delivering some wonderful creative to communicate with them.

We can grow your business through developing clear brand strategy.  Generally, we get involved with :

• Developing Brand Architecture
• Tracking Brand Value

Brand Architecture
Most organisations know where they want to go and who they want to be, they just don’t always know the path to get there.

Establishing a clear blue print for brand strategy is about creating a simple, yet smart, framework through which to guide business plans, product development, creative campaigns and key messages.

Developing a brand architecture is about breaking down the complexity of branding and allowing the brand to filter first across the organisation then out to the market.

At Blirt!, we like to create brands in the same way a character is created in a story. We think marketing is all about telling a great story, and the main character of that story ought to be your brand. Characters are relatable, explainable and above all else personable.

At the end of the day, if people don’t buy things from people, then there isn’t much depth to the relationship.

Brand Value Analysis
You’ve done your research, set up a great brand strategy but has it really made a difference? Do people believe you? Are your market actually relating the ideas and thoughts that you’ve communicated to your brand?

Really, is there any truth or cut through to your brand strategy?

Working with you, we establish a process using online and offline research tools to listen to the brand conversation. It’s amazing what people say and it’s amazing what happens when you listen.

Call us today on +61 7 5535 9905 to view some case studies or hear about how we might be able to lift your brand from a complex mess of tangled ideas, into a simple and clear symphony of aspirations and ideas.