Toowoomba Regional Council Planning Scheme

Blirt! was commissioned to bring the new Toowoomba Regional Planning Scheme to life through creative brand strategy.
Using the Blirt! process of brand development a series of internal workshops were undertaken to identify the community desires.
Working with the Toowoomba Regional Council team Blirt! developed the brand architecture using the ‘character’ model.
Our philosophy of building brands that represent characters in a story made the brand development process simple, fun and most importantly community driven.
Blirt! went on to develop positioning strategy and creative execution for the new planning scheme launch program.
By providing a clear and tangible brand architecture Blirt! was able to bring the planning scheme to life.
More importantly, Blirt! was able to provide Toowoomba Regional Council a valuable creative framework from which to develop not only a city planning scheme but the communication messages to go with it.
The creative process brought inspiration and passion to the wider team whilst keeping the communication strategy ‘on brand.’

Blirt! was commissioned to bring the new Toowoomba Regional Planning Scheme to life through creative brand strategy.

Using the Blirt! process of brand development a series of internal workshops were undertaken to identify the community desires.

Working with the Toowoomba Regional Council team Blirt! developed the brand architecture using the ‘character’ model.

Our philosophy of building brands that represent characters in a story made the brand development process simple, fun and most importantly community driven.

Blirt! went on to develop positioning strategy and creative execution for the new planning scheme launch program.

By providing a clear and tangible brand architecture Blirt! was able to bring the planning scheme to life.

More importantly, Blirt! was able to provide Toowoomba Regional Council a valuable creative framework from which to develop not only a city planning scheme but the communication messages to go with it.

The creative process brought inspiration and passion to the wider team whilst keeping the communication strategy ‘on brand.’

Our task was to take an idea to execution through:

  • brand architecture
  • positioning
  • creative execution

The Blirt! brand development model was used to creatively explore the spirt, mind and body of the brand we were developing.

The Client’s Thoughts

We like our clients, we hope they like us!  We had a blast working through this project with Toowoomba City Council.  Our Project Manager, Dyan Currie had this to say about the Blirt! experience:

“I have been extremely impressed with the work delivered by Blirt! to Toowoomba Regional Council in this project.

You have captured our energy, enthusiasm and commitment and you have perfectly articulated our key themes and intentions.

You have inspired creativity, stimulated the team and delivered a complete package of material to allow us to communicate with and engage our community.

I have also been particularly impressed with the way the Blirt team have adjusted to our changing project needs at short notice and worked with us quickly, capably and professionally.

I look forward to working with your team again soon.”

Dyan Currie
Manager Land Use Planning
Department of Planning and Development
Toowoomba Regional Council

Would you like to read the Case Study in detail?

Please contact us on +61 7 5535 9905 or email enquiries@blirt.com.au



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