Hype v Promise

Apple build hype better than any other tech firm, perhaps even any other retailer.

Will the promise live up to the hype? Let’s wait and see.

What made the iphone great was solving the problem of no longer having to carry a phone and an ipod. Oh yeah, it looked and worked really, really cool.

What made the iphone even greater was the App Store that brought the wider market’s creativity to the iphone. Apple created the platform and thousands of creative people surprised us daily with the new apps and technology that were built on the platform.

What makes the iPad great?

I’m not sure, this is where the need that Apple have identified is fragmented. For some, it will be a great presentation tool. For others, a great entertainment device.

Will it replace a laptop? Maybe for some. Will it replace a phone and a laptop. Definitely not.

Will it be a massive new category? Maybe, maybe not.

What will make it great? I think the App Developers are more needed now by Apple than ever before.

Will I buy one? For $500 it’s worth the punt for the experience. Maybe that’s what makes it great.