What do you really know about SEO? If you think it's all about writing content, then you still have a lot to learn.
And the learning curve alone is enough to deter most business owners from running their own SEO campaigns. This is why you'll find some businesses hiring an in-house SEO team.
The other alternative is SEO outsourcing. If you're not sure which is right for you, then this guide is for you.
Let's take a look at the top 10 signs it's time to switch to SEO outsourcing.
1. Google Penalized Your Site
Google is consistently updating its algorithm to weed out low-quality sites and pages. If you're using black hat or outdated optimization methods, then there's always the risk of content penalization.
Your traffic, rankings, and revenue rely on you acting swiftly to reinstate your status in the search engine page results (SERPs). Outsourcing your SEO can ensure a quick revamp of your strategy.
This takes intimate knowledge of Google's webmaster guidelines. And a close ear to the ground to stay abreast of the most recent changes.
SEO agencies are keen on staying up-to-date with the latest Google algorithm changes.
2. Your SEO Strategy is All About Content
Again, search engine optimization is not solely for content development. There's a host of other factors that play an integral role in the success of your SEO campaign.
And it's more than just tweaking the fields in your SEO plugin. It takes a long-term strategy to yield real results.
In most cases, it can take months to achieve the goals you've set. This includes on-page optimization, off-page optimization, and social media marketing.
You should even use influencer outreach to further your mission to draw in more of the right traffic. If you lack the know-how to put all the pieces of the puzzle together, then it's time to put SEO outsourcing to use.
3. SEO Isn't a Top Priority for Your Business
Business is a never-ending competition. You can expect to win some and lose some, but overall, you want to stay in the race.
You're not able to do this if you're not implementing an SEO strategy. You can count on all of your competitors using SEO to reach their target audience - aka your potential prospects.
If you allow them to, they'll continue to snag all the customers and rake in all the profits.
4. You're Trying Your Best, But Campaigns Still Fail
There's a lot you can learn about SEO on the web. So much that some believe they have the chops to create and maintain their own SEO campaigns.
If you decide to do the same but don't see the results you expected, then it's time for a real solution. Typically, your campaigns should begin to improve your ranking within four to six months.
Then you have to keep a close eye to see what's working and what isn't. If you can't identify this, then you can't tweak your campaign to make it work. SEO outsourcing may be the answer.
5. You Lack Knowledge of Local SEO
It's absolutely necessary for local businesses to use local SEO methods. Half of mobile visitors visit a local store within one day of conducting a local search.
And 18% of local mobile searches lead to a sale within 24 hours. Without a local SEO strategy in place, you're missing out on a large portion of the mobile market.
Let's not overlook mobile users - after all, they account for 50% of search queries from around the world.
6. Your SEO ROI is Stagnant or Negative
What good is an online marketing strategy if it's not generating a return on investment? This is the sole indicator of whether or not your marketing efforts are a success or not.
The potential of a solid SEO strategy is monumental, but if your revenue isn't growing fast enough, then it's time for a second look. A second pair of eyes from an SEO agency is the key to pinpointing the problem.
Most agencies measure the success of a campaign by ROI. Once they review your campaigns, they will see why your conversions are low.
7. Your Marketing Crew is Overwhelmed
Online and offline marketing efforts should work together in synergy. But it's hard to do it all when you don't have the resources or manpower.
If you find your marketing team is overworked and incapable of giving your SEO strategy the attention it needs, then rethink SEO outsourcing.
You hire an SEO agency to work only on your the SEO, so there are no other distractions in the way.
8. You're Using the Same Ol' Marketing Channels
Sure, some marketing channels work well, but limiting yourself isn't a good idea.
Just a little over a decade ago, everyone had a Myspace account. Today, it's unheard of to hear someone even promoting a Myspace account.
Times are always changing and so are marketing strategies.
Make sure you're always using the newest and most relevant channels to reach your audience. With SEO outsourcing, it's easier to keep up with the times.
The research and knowledge are already instilled in SEO agencies, which means less work on your part.
9. You Spend Your Day On Tasks Versus Strategies
As the business owner, you should have the time to take a step back and review your overall strategy. However, if you're swept away by daily task lists, then you can't do this.
And this means you won't be able to see when something is going wrong until it's too late. However, without the proper resources, you'll have to do it all on your own.
If you don't have the budget to hire a dedicated SEO team, SEO outsourcing is your best bet. Plus, you don't have to pay for benefits, vacation time and other expenses associated with full-time employees.
10. Advertising Isn't Bringing in Traffic
The sole purpose of SEO is to rank high enough on search engines, so you can bring in more traffic. However, if your analytics show poor traffic returns from your search advertising, then your SEO needs work.
The key to improving your results is to set defined goals. If your goals are vague or unrealistic, then you'll never reach a point of success.
There are various reasons why your search engine marketing is failing. SEO agencies can review your analytics to see what needs changing.
SEO Outsourcing with Experts
Is it time to hand over your SEO campaign to professionals? Then you should reach out to the experts at Blirt.
Over the years, we've helped businesses across all industries with their SEO strategies. Not only do we help build them, but we execute and monitor them as well.