D-Day - What Do You Do Once The Brand is Discounted?

Almost every brand does it. But what do you do once you've dropped your price for a sales promotion?

Do you make more money by jumping the price back to it's original or do you hold a lower price for an going price competitiveness.

Recently reported in Harvard Business Review was a piece of research that found more revenue was gained by utilising a third option. That option being a steady climb back towards the original price.

Read the full article here.

Marketing is a war of perceptions, not prices. Understanding how consumers think is the first step to insight.