Some Metrics That Matter - Vanity vs Better Metrics

OK, here's a great little infographic from our friends over at Pardot 

Vanity metrics are nice, they make us look good to our peers and bosses - sometimes.  But they don't necessarily shift the needle on the business. 

We want you to be a champion marketer, so we want you to use a set of metrics that make your CEO and CFO sit up and take notice. 

Focus on the better metrics: