An Australian First: Tealium Appoints Blirt

News Release

Tealium Appoints Blirt As First Local Distribution Partner 

Sydney, NSW – 16 July 2015 --Tealium, the leader in enterprise tag management and real-time customer data solutions, today announced it has appointed Blirt, a leading technology driven marketing agency, as the first distribution partner in Australia. It is the first wholly local partnership for Tealium.

Under the partnership agreement, Blirt will provide Tealium’s data capture and management solutions to it’s property, finance, automotive, tourism and education clients to enable them to better manage and leverage their first party data, and drive more personalised, relevant interactions.

‘Marketers with right-now targeting ability from real-time data continue to see increased success in digital marketing,’ said Eyal Mekler, Managing Director, Tealium Australia. ‘The best creative executions need access to segmented, behaviourally-rich data to deliver conversions across all touchpoints. Tealium makes your first party data as easy to access as opening a browser and simple to share across all digital channels for better multi-channel marketing.”

“Blirt is an agency that understands the importance of data as an enabler of their creative campaigns,” added Mekler. “We’re very happy to have such a like-minded partner in Australia.”

Blirt provides clients with specialist skills in online customer journey management and digital brand experiences to unlock data for powerful revenue producing communication programs.

“The digital customer is mobile, always on, multi device and extremely social,” said Blirt Managing Director, Stuart Leo. “Tealium’s audience segmentation and tag management solutions are unmatched in their ability to reveal new opportunities in data driven marketing programs.” 

“Behavioural targeting in real time across many devices is the future of digital marketing and Tealium’s products allow our clients to unlock large data pools useful for branding and lead generation or nurturing. It’s a powerful addition to our digital brand experience offering.”

As part of the partnership agreement, Blirt will offer Tealium iQ Tag Management and Audience Stream solutions to clients and prospects.

Tealium iQ and the Tealium AudienceStream enable online businesses to accelerate technology deployments and harmonize fragmented marketing data to drive relevant cross-channel customer interactions in real time. Using Tealium’s solutions, marketers can flexibly deploy more than 800 turnkey digital marketing technologies, including popular solutions such as Maxymiser, Monetate, Certona, Optimizely, and others.  In addition, via strategic integrations with e-commerce platforms such as Oracle Commerce, IBM Commerce solutions, hybris, Demandware, and Magento, joint customers can seamlessly leverage Tealium iQ within those environments to deliver a more targeted customer experience and drive more online revenue potential.