Having a presence online is more than having a domain. The domain is your place in a limitless world. Getting noticed is your duty to the domain.
Around the time this year's college graduates were born, the internet was brand-new and blooming. It was fun, it was exciting, and it was all about getting online.
Fast forward a little over two decades and the stakes have risen. It's fair to assume your company is online.
But is your target market aware?
A/B testing tools can help you find, win, and grow your desired audience. It allows businesses to compare the performance of two or more variances of a page. This creates room for subtle, powerful changes to increase conversion.
Below are 7 tools to get noticed and convert - the key to a successful web presence.
KISSmetrics is first up for a handful of reasons. It makes things simple, takes you on the customer journey, and goes deep.
Let's break it down.
Most A/B testing tools work by changing and comparing the performance of elements on a page, not the entire page. KISSmetrics allows for testing two completely different pages attached to the same URL.
The possibilities are endless this way. You can compare two entirely separate ideas for a campaign, rather than create it step by step.
Not to say the steps don't make a difference, though. The analytics available on this tool take you through your own funnel. It breaks down interactions by views on a homepage, views on sign up page, user sign-ups, and completed sign-ups.
Step by step, all the way to the finish line. KISSmetrics can trace data to real people.
Oh, and it's a team player. You can integrate KISSmetrics with another A/B testing software if you so fancy.
2. Adobe Target
Where do you turn when you're not a coder, but you do have a growing business? Adobe Target may be a good place to start.
It takes out the hassle of creating options from the ground up. Rather, it guides you through the process, the entire process.
Or, you can self-optimize a test. This means you set up version A and version B, and the best performing of the two gets pushed in real time. Simple, right?
Maybe you want to be more hands-on. Adobe Target has built-in targeting and custom metrics options. Also available is testing across platforms (web, mobile, and email) and professional consulting.
At $17 for the most basic plan, Optimizely is the A/B testing tool that offers an acceptable ROI on money and time. From there the sky is the limit as you advance in plans and options.
This program offers split, multivariate, and mobile options. You can access A/B testing tools which can do more than just one option within them, and you can test mobile view as well as web view.
Optimizely is for the hands-on go-getter type. Yet, it is also not set up with integrated A/B test options, making you responsible for creating from scratch.
Learning as you go is not for all, but some argue it teaches well. Your return will be as good as your ideas.
Do you have a big business idea, but not the big vision to market it? Unbounce may be for you.
Unbounce takes you through your A/B testing journey from the very beginning. No need to edit existing landing pages - it provides access to over 80 hand-crafted options.
It's set up to help you achieve visual success. These templates are designed to convert, just add your customized touch and publish.
For getting your feet wet in A/B testing tools, Unbounce gets the job done well. Once well-versed in this system, integrating with other marketing software is a breeze.
If you're ready to dig deep, Maxymiser is a great tool to use.
This program breaks down data for each individual user on your site. Unique profiles track past and present consumer behavior for each visitor. How specific is that!?
Maxymiser also offers a full range of traffic segments and the ability to multivariate test. This is useful for those with some A/B testing tools already under their belt.
Easy to use for email campaign tests, engagement data, or turning traffic into conversion, it is a practical one-stop shop.
6. Google Analytics
Of all the A/B testing tools out there, Google Analytics is completely free. No catch, no upgrade, and a world of optimizing opportunity.
Yet, mind the learning gap. The world of data might be appealing to some, but it is not for analyst newbies.
Google is not visual nor step by step. It is all in.
If you are new to SEO, you may want to start here before trying to work Google's "Content Experiments".
7. Facebook A/B Testing Tools
Conversion is not always limited to your website. Your brand gets exposure in many forms. Why not take advantage of integrated tools like the ones on Facebook?
Facebook now offers A/B testing tools for ad campaigns. It doesn't stop at conversion, either. You can use this new feature for Traffic, App Installs, and Lead Generation, too.
How? Step by step.
Facebook has created split testing via Delivery Optimization, Audience, and Placement.
Delivery Optimization compares link clicks vs conversion strategies. Would you rather pay for each click (conversion) or each person that views your ad (impression)?
Audience split testing helps you best determine which audience your ad is reaching, without overlap.
Would you rather pay for ads to reach consumers in your area or women in your area? Each has a location, one is more specific, and splitting makes the difference.
Placement offers the most options to compare. Do iPhone or Android users respond better to your ads? Are your ads more successful in feed or in the right column?
No matter which of these 7 tools you choose to deep dive into A/B testing for conversion, one thing is clear - organic search is not enough.
The internet is a wide, wide world. How are you placing yourself to be center stage for your audience?