What does it take to create a successful digital marketing campaign? The right digital marketing solutions, of course.
There are so many tools out there today, which makes it easier for online marketers to do their jobs. However, as a business owner, you may not know what tools are better than others.
One thing's for sure, implementing the right ones can skyrocket your traffic, conversions and potentially your revenue.
In this guide, we'll cover some of the digital marketing solutions that should be a part of every campaign.
1. Social Media Tools
Today, you won't get far in your digital marketing without social media. It's where billions of people spend a lot of their time each month.
For example, on Facebook, there are more than 2 billion active monthly users. Twitter isn't as popular but has around 320 million monthly users. Then Instagram, which is growing in popularity, has more than 800 million monthly users.
If you're not leveraging your social media accounts, then it's time to start. And you can do so using tools like Social Studio.
Social Studio makes it easier to manage all of your social media accounts in one place. Your dashboard shows all the activity and analytics of each linked social media platform. Then you can also schedule future posts.
2. Email Marketing Tools
Direct marketing (using mailers and fliers) was once a popular and effective tool. However, businesses can save money and get even better results with email marketing.
What makes this one of the best digital marketing solutions is that people actually want to hear from your brand. They're signing up to receive communications from you, which means they're more likely to convert.
Email usage is increasing by about 4% each year, so don't expect this to decrease anytime soon. Some of the tools you should use include MailChimp and Pardot.
These make it easier to segment your email lists, schedule emails in advance and design your emails. The analytics tools also make it helpful to see which campaigns are performing the best.
3. Display Retargeting Tools
You've seen them - ads that follow you around after you visit a certain product on a website. It's one of the most clever digital marketing solutions we've seen yet.
Retargeting ads continue to display to anonymous visitors, increasing their chances of returning and converting.
In fact, some witness a 200% ROI when using retargeting ads. You'll need tools to keep track of your retargeting lists and conversion rates to see what's working.
Some of the tools you can use include AdRoll and Retargeter.
4. Website Testing Tools
You decide to make a few changes to your website. Is it helping or hurting your brand? One way to determine this is to view your bounce rates.
And whether users are clicking on your call to action buttons. There are tools you can use to test and optimize your site. For example, you have Unbounce, which allows you to quickly build, tweak and publish your landing pages.
Others include Oracle Maxymiser, Optimizely and Visual Website Optimizer.
5. Video Hosting Tools
You can't get away from the ever-growing trend of online video. Nor should you try to - at least, not if you're looking to boost traffic and conversions.
Let's face it, today's consumers love video content, whether it's for information or entertainment. You can give your audience what they want by developing tutorials, product demos, and how-tos.
It's already predicted that 80% of all web traffic will stem from video content by 2021. It's like another form of organic search.
Google is big, but YouTube is gaining momentum. It's currently considered the second largest search engine. In other words, don't ignore the growing power of video content and what it can do for your brand!
Some tools you can use include Wistia, Vimeo and, of course, YouTube.
6. Content Creation Tools
The content you create for your audience will determine how engaged they'll become. This is why you should spend a lot of time researching what they want.
Most audiences have the same thing in common. They want content that's easy to digest, informative, grammatically-correct and engaging.
No one wants to read a block of boring text. You'll need to spruce things up with video, scannable text, graphics, helpful links, and infographics.
Certain tools allow you to create these additions, such as Landscape (from Sprout Social), Canva, and Visual.ly. Plus, there are many more free tools you can add to your digital marketing solutions toolbox.
7. Website Analytics Tools
How will you know what methods are working for your online marketing campaigns? Are your pay-per-click ads performing well or need better graphics and ad copy?
Does version A or version B work best for your landing page? Why are people bouncing away from your website? These are all valid questions, which analytics tools will happily answer.
Just like there are analytics tools for social media, there are tools for your website as well. For example, you have Kissmetrics, Google Analytics, and Adobe Analytics.
They all help you track the performance of campaigns. Plus, you can analyze the conversion journey to see where you can make tweaks to boost conversion rates.
Get Expert Digital Marketing Solutions Today!
It's time to kickstart your online marketing campaign in the right direction. This is easier when you have the assistance of digital marketing experts.
At Blirt, we offer all the services you need to make your campaigns convert. Some of the services we offer include omnichannel marketing, SEO, content marketing, marketing automation and brand strategy.
Our professionals will help you develop a strategy from scratch. Then we'll assist you with the execution, monitoring, and tweaking of your campaigns.
At the end of the day, our mission is the same as yours - to help your brand succeed.
If you're in need of digital marketing solutions, don't hesitate to reach out to us. In fact, contact us today to see how we can start or improve your campaign!