Are your Facebook ads not seeing the high conversion rates you'd hoped for?
Considering dropping your Facebook ads altogether because you feel like you're just wasting a bunch of money?
If your Facebook ad campaign has completely flopped, don't get too discouraged.
Facebook advertising is a tricky game. But it's a game worth playing if you know the right moves.
Why? Chances are out of the 1.86 billion monthly active users on Facebook, some of them are interested in your product.
But let's be honest- they're probably not all interested in your product.
Also, seeing as Facebook advertising makes up 65% of all social ad spending, there's a good chance that those interested in your product are also seeing a bunch of other ads from competitive businesses hoping to win them over as well.
So how do you make your ads stand out among the rest?
Read on to discover the 7 most effective tips to up your Facebook ad campaign game in order crush the competition and bring in those conversion rates you've been hoping for.
1. Find Your Target Demographic
There's a good chance your marketing for way too broad of an audience for your Facebook ad campaign.
Consumers love it when they feel like an ad is speaking directly to them and addressing their specific needs.
In order to lock eyes with your consumer and make them feel like they're the only one in the room, you've got to understand your target market and send a message that is relevant to this specific audience.
For example, if you are trying to sell an at-home workout DVD series without narrowing down your market, the most you can do is talk about how the series will help you lose weight and feel better.
This may be enough to garner some attention from buyer's, but probably not as much as you'd like.
However, if you narrow your target marketing to new moms who are trying to get back into shape after being pregnant, you can market the workout series by telling moms the workouts only take up 30 minutes of their day, leaving them plenty of time to tend to their newborn's needs.
If you're not exactly sure who your target demographic is, you can utilize Facebook Audience Insights, a tool that shows you exactly who your target market is by sifting through Facebook data.
2. Create Multiple Ads Specific to Your Target Demographic
Ok, so you think targeting newbie moms sounds like a great idea for marketing to a specific demographic, but you don't like that it cuts out half the population.
No problem. Another trick to succeeding with your Facebook ad campaign is to create multiple buyer personas and develop multiple designs for each one.
For example, in addition to creating ads that target single moms, you can also create ads that target men trying to build muscle, college students trying to drop their freshman fifteen, or athletes looking for ways to stay in shape in the offseason.
For each of these demographics, you should come up with several different ad designs. You'll want to mix and match different copy with different sets of images and test each one in order to see which pair drives the best results.
3. Use Strong Imagery
Here's a secret: you know the age old rule, "don't judge a book by its cover"? No one follows it.
As it turns out, visual content is just as if not more important influential than textual content. A study conducted at the University of Minnesota revealed presenters with visual aids were 43% more effective at persuading their audiences to take a desired course of action.
Therefore, you need to use striking imagery that will immediately grab your audiences' attention and compels them to read your message.
You can use Instagram-like filters to help make your images stand out, but just make sure the images aren't offensive or too strong.
4. Provide Social Proof
Think about the last time you bought a new electronic device or researched a new restaurant to check out. If you are anything like any other consumer, your research probably began with customer reviews and testimonials.
Why? Because customer testimonials are candid. Sorry to say, but customers will believe others far more than they will believe you.
In fact, studies show that 61% of customers read online reviews before purchasing a product and 63% of customers are more likely to make a purchase from a site that has user reviews.
Using social proof in your advertising is an excellent way to build your credibility and prove to potential customers that your product or service is reliable and trustworthy.
Don't have any customer testimonials yet?
No problem. Numbers and stats can work well too. For example, if 10,000 people have already purchased your product, let your potential customers know!
5. Keep It Real
While customer testimonials help to establish credibility, they mean nothing if you back them up with promises you can't keep.
For example, don't claim that the workout DVDs you're selling will help your consumers lose 20 lbs in one week. Or that the service you're providing will help your consumer earn $1 million dollars in the next month.
Ads that make ridiculous promises aren't attention grabbing- they're annoying and spammy and will make your potential customers run for the hills.
Your potential customers aren't stupid- so don't do them a disservice by trying to sell them something that isn't there.
It's okay to talk about big results- but just make sure these results are realistic.
6. Make a Call to Action
It's not enough to just tell your customers about your awesome product or service- you need to send them in the right direction so they can start purchasing!
Your call to action should be an urgent command that is easy to implement and offers high value to the customer.
For example: "Are you doing your SEO wrong? Enter you URL now to find out."
7. Link Ads to Landing Pages
Don't make the mistake of getting customers all excited about your awesome Facebook ad campaign only to send them on a witch hunt trying to find the product your selling.
Customers don't have a lot of time to waste, so even if they think your product is what they need, they won't scour your website trying to find it.
Steer your customers in the right direction by linking a landing page that reinforces what they saw in the ad in greater detail.
For example, if your ad is for black cocktail dresses, make sure you link to the page that sells these dresses, and not a page that sells shoes.
Facebook Ad Campaign Overview
Utilizing these 7 tips, you should be well on your way to creating a killer Facebook ad campaign that boosts your conversion rates.
All these strategies seem useful but a little bit daunting to implement on your own? No worries. Schedule a free consultation today so we can help you figure out your exact course of action.