We are excited to see some new integrations and productivity enhancements in latest Salesforce Marketing Cloud release that went live on April 21, 2018, especially the added ability to publish directly to Instagram from Social Studio!
This article demonstrates how to integrate Realestate.com.au, Domain.com.au & other Property Portals directly into Salesforce CRM. Property portals push a lead via email directly to a nominated email address when a potential purchaser enquires on a listing within that portal. Sometimes this lead does not make it the CRM platform and ROI tracking is lost, automation opportunities are lost and direct response or customer support is lost. Here's how to make it work.
ere’s the deal: CRM software has evolved from a simple contact management system into a complex tool. It does more than simply recording your customers’ contact information – it can now also track the details of every interaction and the customer’s position in the sales funnel and provide valuable reporting on the customer experience; the propensity to purchase the next purchases the value of the current purchasers and who is likely to purchase again.
As performance based marketers our role is to bring clarity to the situation, then advise, plan and execute to shift the needle on the business.
Marketing and Sales Leaders are familiar with KPIs (Key Performance Indicators) but not every leader understands how to design KPIs to drive performance, not just report on what happened.
This article is a quick introduction to Leading and Lagging Indicators and gives you some actions to get started on so you can start building better data measures.