You probably ask yourself how digital marketing really works.
After all, the digital marketing process has many components, and sometimes it's hard to make sense of what would work best for your business.
There are a few steps that each business should take to make sure they attract traffic. They transform their website into a conversion machine, and they ultimately close the sale.
In the following article, I will break down the digital marketing process in a few easy to understand steps that will help you make sense of how you can help your business grow.
1. Search Engine Optimization
The first step in the marketing process is attracting traffic.
Search Engine Optimization, or SEO, is the practice that helps you rank higher in Google searches.
Millions of searches are performed every day, and if you don't make it on the first page, you will lose out on a huge amount of traffic.
Google, like any other company, is trying to make its users happy. There are no shortcuts to ranking higher. Instead, you just need high-quality content that answers the questions behind the query.
If you want to attract more traffic to your website, start with SEO.
2. Pay-Per-Click Advertising
Some companies, especially in the beginning, have a hard time attracting more traffic using search engine optimization.
When the keywords you are trying to rank for are quite competitive, and you are just getting started, pay-per-click advertising can help.
This step in the marketing process involves placing ads on top of the organic results of Google.
The costs of the ads depend on the demand of the keyword. It also depends on how many clicks you get.
Each time you get a click, you will have to pay for it, hence the name pay-per-click.
3. Social Media Marketing
Social media marketing can be used in almost every industry to connect with your potential clients and create a public image for your brand.
How can you use social media as a business owner?
First of all, create a schedule. There are many free planners that will help you post regularly, even when you don't have the time to post manually.
Second, create posts that are about your product/services while taking a customer-centric approach.
For example, if you're the owner of a real estate agency, don't just promote your business in a short tweet. Instead, give advice to people who want to share their homes. Share articles about how they can redecorate their home for cheap before putting it on the market.
You potential clients won't be interested in your business unless you offer them something of value.
4. Content Marketing
Without content, you are an invisible business.
Content marketing is a very important step in the marketing process because it is the only one, aside from SEO, that can't be skipped.
You can easily skip pay-per-click advertising if you're attracting enough traffic. You could also ignore social media marketing if you're promoting your business on forums. However, without content, you have nothing to show to your prospects.
Nobody wants to give their hard-earned money to someone who has an ugly looking website with an empty blog.
How will you convince your website visitors that you are an authority in your field when you don't try to help them out?
Also, without a robust content marketing strategy, ranking high is nearly impossible.
When creating content, always focus on educating your readers and helping them out.
Share your knowledge and you will establish yourself as their go-to resource. When they need your product or services, you'll be the first name on their minds.
Content marketing is also a selective step in the marketing process.
Website visitors who are searching for answers to their questions are more likely to buy from you since you are offering what they're looking for.
Unlike interruptive ads on television, inbound marketing makes it easier for both businesses and potential clients to find each other.
5. Customer Relationship Management(CRM)
A CRM helps you manage emails and information about your customers (e.g., position, gender, birthday). Based on all this data you can create profiles and test out new marketing strategies.
Also, a CRM like Salesforce is capable of tracking all the sales related activity. It also makes predictions and helps you manage contacts.
A CRM is all about empowering your sales team and reaching out to prospects that are interested in your business.
6. Email Marketing
After you observed the behavior of your website visitors, you can deliver curated content to their inbox.
Email marketing is the phase where prospects are nurtured. Even though the inbox is usually an overcrowded space for most marketers, nothing beats personalized emails.
Also, email allows you to directly communicate with your prospects, ask them questions, and offer them discounts if they participate in surveys.
Email marketing is one of the most effective tactics. However, it only works if you have a clear picture of what your audience looks like.
Crafting a buyer persona before you send any emails is an important step in the marketing process.
Some demographics are fond of a certain writing style. Some are more conservative, while others are liberal.
The secrets lie in touching the right cord and making them open your emails.
The subject line in email marketing is as important as headlines in content writing.
Your Marketing Process Will be As Unique As a Fingerprint
Despite the fact that all marketing campaigns have to touch certain steps, the truth is that no marketing process is the same.
Some companies find it easier to use pay-per-click, whereas others attract only organic traffic.
Finding out what suits your needs is one of the most important elements of your marketing strategy.
If you want to find out more about content marketing, automation, customer experience, and many other topics, don't hesitate to take a look at our blog.
We also offer a variety of digital marketing services, from SEO to CRM development and research.
If you want to find out more about our services, or you simply want to ask us a few questions dealing with digital marketing, feel free to contact us.