Crafting the Perfect Startup Marketing Plan

Having a business startup is like owning a work of art. 

Everything has to be done just right to make it a success — and even then, you still need to put in hours of hard work. 

But is there a secret to success?

Here's some tips for startup marketing that can put you on the road to business prosperity:

 

Go Niche

Although you might have an amazing product or service, realize not everyone will love your product. And the niche market is the best solution to this issue. 

Once you've got this under your belt this, startup marketing is all about research and follow through. 

Some of the questions to ask during your research include:

  • Size: Are you aiming to reach just your city? You state? Your country?
  • Wealth: How much money does your target market have? Is your product priced right?
  • Competition: Who else is out there with you?
  • Value Proposition: Is your different enough to stand out of the crowd? 

If this all seems like a lot of information, load your findings into a spreadsheet. It will not only be easier to see the data later, but you'll be able to see where you stand against your competition.

 

Research, Research, Research Your Market

As with a college research paper, this starts off with a bundle of questions. 

Ask yourself, when it comes to your business and your market:

  • Who is your competition?
  • How long have they been in the business?
  • What do your competitors offer?
  • How much do they charge?
  • How and where does your competition advertise?
  • How would you fit into this market?
  • What demographic do you want to capture?

These are just a few startup marketing questions to begin. Don't limit yourself to just your city, your state or even your country — look worldwide. 

Take a good look at the industry you're entering. You need to fully understand what's happening — the ups, the downs, the big players and the customers. 

Go out and find the customers. Talk to them. 

What do they want?

Does your product give that to them?

What's important to them?

Can you fulfill that need?

Keep in mind that researching your industry doesn't stop once your marketing plan is in place. This is something you need to continue for the life of your business. 

When you're researching your competitors, take photos or screenshots of things they are doing that's working. Put them on your wall for inspiration. 

This will help you see ideas from other companies out in the open as opposed to trying to remember where you saw them. 

When something you do works, add it to your wall as well. But never stop adding ideas to your wall. Your business needs to stay fresh to stay alive.

And remember: Just because everyone else is doing it doesn't mean it's right — or working. Always research something before you put it into practice!

It is vital to keep up with the inventions, trends and anything else new in your industry and market. Pay attention to your consumers and their changing tastes as well. All of this can affect your industry and, ultimately, your business. 

 

Your Marketing Objectives

Next up: Figure out what you want to achieve.

Make sure the goals you set for yourself are realistic and achievable.

Don't make a goal that's too far out of reach — you'll only discourage yourself.

Research all possible marketing channels. This includes:

  • Online Media
  • Print Media
  • Email Marketing
  • Social Media
  • Direct Mail
  • Local Marketing

And get creative. Where else can you find and connect with customers? 

It's also time to create your tagline. This is where you can get creative.

But remember, make it short, simple and to the point. This represents you and your business!

And finally, set a marketing budget — and stick to it. 

It may be tempting to throw your money at every advertising opportunity that comes up, but it's also important to weigh your options (you do still have bills to pay). 

 

Keywords Are Key

You may have heard of keywords if you took Marketing 101.

And yes, they are THAT important. 

Keywords are the words on your website that acts as nuggets to connect search engines to your website, which draws visitors to your site, which makes your business grow. 

Needless to say, keywords are essential when creating your startup marketing plan because these will be used on your website, your blogs, social media and any type of electronic or social media. 

Start by thinking of five to seven keywords or phrases that define your brand. Think about what people would type into Google to find your product or website. 

And remember: Consistency is key. Remember all that research you did in the beginning? Utilize it and stick with it. 

 

Choosing Your Marketing

Now that you've done thorough research on your market, marketing channels, and your target audience, you're ready to take the leap into what type of marketing you want to do.

Most likely, you're shooting for the moon — which means going over budget. 

That's OK: Save everything and post it up where you can see it. (Remember: Stick to your marketing budget!)

The best way to stay in line with your budget is to plan everything month by month and prioritize by what should go out first.

It's a good idea to have a month-by-month marketing calendar. (And don't be surprised if this gets modified often!)

Once everything is in order, now it's time to let your plan loose and implement it.

 

Refreshing Your Plan

Inevitably, you will come up with a better idea. And that's great!

Owning your own business means you'll constantly be coming up with ideas you want to try that you've read about or that you've seen work. 

Make sure to record everything you've researched and think carefully about every new idea you put into place — after all, you don't want to derail any positive progress you've made.

But it's always good to take risks. That's what business is all about!

Just make sure you weigh your options ahead of time. 

 

Following Through with Startup Marketing

Starting a business is no easy task — but you already knew that, and we know you're up for the challenge. 

By having the know-how to create the perfect startup marketing plan you can boost your business's odds of succeeding. 

Sound like you'd rather focus on your expertise and leave the marketing to the professionals? We get it. Contact us — we've got your back.