How to Conduct a Marketing Audit for Your Website

Rain is falling, flowers are blooming, the days are getting longer, and the mercury is rising.

Ah, it’s finally spring time!

But the temperature might be the only thing rising if you aren’t in the habit of regularly evaluating your marketing content. And that means that your search engine optimisation (SEO) might be lacking too. But have no fear, that’s nothing that a little spring cleaning can’t fix!

Of the many things that come to mind when you think of the spring season, spring cleaning probably isn’t one of them. But cleaning up your online marketing content and increasing your SEO doesn’t have to be a chore. Spring cleaning can be the perfect excuse to spruce up your content by conducting a website marketing audit.

Did you know that search is the number one driver of traffic to a website? It beats social media by 300% and 75% of searchers don’t even make it past the first page of search results.

Search engines serve millions of users per day. SEO is essential to a businesses’ success because it can optimise how a website ranks in search engine results. SEO is the process of gaining free traffic to your website by ranking high in search engine results.

When conducting an audit for your business, it is important to first establish what is most important to your business:

What is the purpose of your business?

Who are your customers?

How can you help them achieve what they’re looking for better than your competition can?

These are all good questions to start off with. But once you have the answers, how can you use them to increase your SEO?

Creating the right content for your website is essential to indexing your website at the top of search engine results. And generating leads to gain the business you want. A marketing audit can also help you understand which kind of content is most well received. And that can help you structure your content marketing plans for the future.

All these components can seem overwhelming. But rest assured, that marketing audit that you’ve put off for so long doesn’t have to hurt, it can actually be a breeze with the help of a few tools. So when you’re ready to have a content makeover, here are a few resources to get you started!

Salesforce CRM for Your Marketing Audit

Customer Relationship Management (CRM) is one of the most important parts of doing business. CRM is typically in the form of a web application or software. CRM is used by businesses to help manage and track their relationships with customers.

Applications like Salesforce CRM help users track the details of each individual customer. This assures that they are given the most personalised experience possible. Salesforce CRM also helps businesses manage their marketing campaigns and measure the success of them. Salesforce can be integrated with other applications. Salesforce AppExchange is one option to help businesses generate more leads.

Salesforce helps businesses make insightful decisions, close more deals, accelerate productivity, and get more leads.

In short, CRM helps you get to know your customer, which in turn helps you provide them with the best service possible.

Salesforce Pardot

It’s been said that timing is everything. Salesforce Paradot gives users the tools to know when the best time is to engage with a potential customer.

But what does all this mean if you can’t see the fruits of your labours? Y

ou may already be familiar with Paradot, but are you using its features to your advantage.

With Salesforce Paradot, a user can see the Return on Investment (ROI) of their investment with detailed reports.

Paradot also offers SEO-Keyword monitoring. This helps businesses understand which keywords generate the most leads to their website. Paradot also shows users the average cost per click of keywords if users were to bid on them in Google Adwords.

Paradot helps business provide a world-class customer experience.

Salesforce Marketing Cloud

Ray Grieselhuber, CEO and co-founder of Ginzamarkets, says that succeeding at SEO is essential.

It is so important to a businesses' success because SEO is “much more than just ranking well in Google. It's a comprehensive, multi-disciplinary approach to website optimisation that ensures potential customers who come to your site will have a good experience, find what they are looking for, and have an easy time sharing your high-quality content.”

Marketing Cloud helps users be sure that each individual customer is being delivered the right message. It also helps them perfect what time they deliver it and through which channel it is delivered. 

Salesforce describes this as creating a customer journey.

A customer journey is an experience between the customer and the business that spans across many platforms. It can be hard to know which option is the best for your business. Salesforce Marketing Cloud has many different subscription plans to cater to a businesses’ needs.

Building strong relationships is all about being personal. Building those relationships is especially important in content marketing. Salesforce Marketing Cloud helps businesses do that.

Salesforce App Exchange

Salesforce App Exchange is a collection of business apps catered to helping users market their business. Because every business is unique, finding out which resources are the best for each individual businesses’ needs may seem overwhelming.

Luckily, Salesforce has a content library. It also has an online forum, All About AppExchange Apps, to help you find the apps that are best suited for your SEO makeover.

Included in the app exchange is “SEO for Salesforce.” SEO for Salesforce is an app geared toward helping you decide which keywords will drive the most leads and deliver the highest SEO results. Provide detailed tools to get your keywords at the top of the list.

SEO isn’t always a walk in the park, and we understand that.

here are a lot of resources available to help you out, and it can still be difficult to understand how and when to use them. But don’t worry, we have our own approach to SEO to help make that marketing audit a little easier and have your website ranking high in no time.