How to Successfully Use Social Advertising Platforms in 2017

When it comes to social advertising platforms, you already know why they matter for your business. 

But if you have questions, or need more specific ideas about how to use them to take your business to the next level, then you need to read this article on the top 5 ways you can use social advertising platforms to beef up your business.

 

1. Use Live Video Ads

Whether you're giving viewers a tour of your office, doing a Q&A session, or just explaining some of the finer points of your products and services, using the live video features on social advertising platforms is an awesome idea to really connect with your target market. 

Especially since the launch of Facebook Live, consumers are now not just enjoying, but expecting the companies they follow to incorporate the trend into their social media platforms and campaigns.

Plus, it's a great way to prove to your customers that you're a business that's focused on employee engagement, promoting transparency, and connecting with your followers in real time. 

Don't forget to give "shout outs" or to feature users that are especially active in these live videos. It's an easy tactic that always keeps people coming back!

 

2. Harness The Power of Re-Targeting Ads

You've probably noticed this happening in your own personal social media feeds. 

You look at a product or a company website online, maybe you even put it in your shopping cart, but at the last second, you decide not to make the purchase. 

But then, a few hours or a day or so after you walked away from a product, you notice it showing up in your social media feeds. 

These are called re-targeting ads, and they're a huge advantage of social advertising platforms. With today's shoppers doing 51% of their buying online, reminding people of what they left behind through the use of dynamic product ads is a great way to get people to learn even more about your brand as a whole - not just the product they considered buying. 

It's like a follow-up call, without the small talk!

 

3. Don't Forget About Your Mobile Social Users

Social advertising platforms aren't just accessed from desktop computers! If you're ignoring the huge potential of your mobile shopping market, you're making a huge mistake. 

But just optimizing your store for mobile purchases isn't good enough in today's ultra-competitive, instant-gratification market. 

You'll also need to switch up how you advertise to those checking out your site or your app on mobile devices. 

Shorten your content. Mobile users are likely already on the go, so they're not super into reading a lengthy blog post. Go for bullet points, lots of images, and even potentially video clips. 

Your call to action should also change when you're playing to the mobile market. For example, instead of saying things like "click here to learn more" as you might on a desktop browser, give them the option to "download now." 

You don't have as much time to tell a complete story when someone's accessing your product and site on a mobile device - adjust accordingly. 

 

4. Be Sure To Feature Chatboxes, Live Help, And Messages

Just because a customer is buying online, or through a social media platform, doesn't mean they're willing to compromise on customer service.

When working within social advertising platforms, make sure your customer service is at the same level as it would be if someone walked into one of your brick-and-mortar stores.

First thing's first: try to respond to as many mentions and comments as you can. Of course, if you're a larger business, this may not be possible - but you still might consider hiring a remote worker whose sole job is just to reply to and interact with users on your company's social media platforms. 

Also, never ignore Facebook messages - especially if you're a small business. Often, they can contain customer complaints, questions about orders, or even valuable ideas for improvement. 

Your customers and viewers will expect you to respond to Facebook messages as you would emails sent to your company account. 

Finally, when it comes to your website itself, make sure you've included a chatbox or a live instant messaging representative your visitors can "speak" with. Think of this as a part of your sales team! 

People need their questions answered as soon as possible when deciding whether or not to buy - and if you can't help them, you'll likely lose the sale. 

 

5. Create Surveys And Polls

Social advertising platforms offer many new and innovative ideas for how to connect with your consumers, and to get their feedback. 

If you're not using social media as a part of your customer relations and feedback plan, rest assured: your competitors are. 

Facebook and Twitter both allow you to create polls, so you can ask your target market exactly what they're looking for. 

For example, if you're a clothing company, you can create a poll to see what design trends your target market is the most interested in wearing in the upcoming season. 

Then, you can create a collection designed around their answers - and one that, as a result, you know they're going to buy. 

It's not just a great way to make sure you're creating products and services your customers are interested in. It's also an invaluable tool when it comes to measuring customer satisfaction. 

Encourage your customers to fill out surveys you blast on social media (hey, a discount code always helps to sweeten the pot!) and really take the time to analyze the results you get from them.

It's much more exact than things like focus groups because you're working with people that are already using your products and services.

 

Are You Getting The Most Out Of Your Social Advertising Platforms? 

Now that you've read all about how to harness the power of social advertising platforms for your business, you've likely realized that your company's platforms are in need of a serious facelift. 

Relax. We're here to help. 

If you feel like your social platforms could be doing way more for your business, but aren't convinced that you're the best person to get them there, feel free to get in touch with us

We'll set you up with a valued member of our team who can take your social content and follower count to the next level. In the meantime, please check out our website and blog to learn more about us!