How to Use Social Media Solutions for Powerful Content Marketing

Social media is a big source for society's news updates, advertisements, and communication. 

Facebook itself boasts outstanding statistics - over 1.8 billion daily active users.

This means that if you're using a Facebook ad campaign, you're bound to reach millions of users at once.  

So, if you're not using social media to power your content marketing plan, you're simply missing out - big time. 

Not only does social media allow your content to reach thousands of people - both current and potential customers - it is also almost entirely free of charge!

So if you're a small business owner wondering how you can incorporate your content marketing into productive social media solutions, read on!

 

Social Media Solutions

Content marketing with social media doesn't mean simply posting to your company's Facebook or Twitter. 

Using solid social media solutions alongside high-quality content marketing takes some thought and planning.

Once you've decided which social media platforms you're going to use, you're ready to put the following social media solutions to work. 

 

Social Media Analytics

If you're not using the correct social media solutions to boost your content marketing campaign, you're losing out. 

An important part of social media marketing is making sure you're reaching the right people at the right time.

So simply blasting out articles and tweets isn't going to work effectively, and you'll ultimately be wasting your time. 

Use the following tips to ensure that you're making the most of your posts:

 

Tools

Tools like Buffer, Social Sprout and Hootsuite are great starting points, but you can also do some research on other social media analytic tools that will work best for you and your business. 

By using these types of tools, you'll be able to analyze and track trends - what are people commenting on? What types of posts are getting the most engagements?

Taking this information and modifying your content to the right audience and on the right posts will boost your marketing campaign.

 

Time

Timing is everything when it comes to posting on social media. 

What's the point of posting your content if no one is there to see it?

By using the social media analytic tools, you can use auto post features that automatically post during peak times based on each specific social media platform.

For example, it's best to post at 3 p.m. during the working week when posting to Twitter. 

Ultimately, it all comes down to tracking trends and making sure you're posting when it's statistically effective.  

 

Audience

If you don't know who you're speaking to, you can't create content that will be tailored to your audience. 

Get to know who your customers are (that's where your tools come in!) and find out what types of things they're questioning. 

Take a look at other factors.

For example:

  • Customer service- Are you receiving tons of phone calls or emails regarding a specific question? Use this as fuel to create content that addresses these concerns.
     
  • Sales - What are your customers buying? Anything that just isn't selling? This is a great way to see what type of people your customers are by seeing what they consume the most (and the least). 
     
  • Social media - With social media booming, most customers reach out to a company's Facebook or Twitter to air their grievances. Take a look at your social media pages to see what customers are saying. 

    This will give you an idea of what you need to work on (or keep doing!) 
     

Engagements 

Interacting with your customers on social media is imperative. 

Engagement forges an intimate connection between your brand and your customers. 

There are several ways to get your customers to engage with you. A few to think about:

  • Ask questions - Are you a small floral business? Don't simply ask for your customer's favorite flowers - give them a poll to really engage them. For example, ask them what types of arrangements they'd like to see you create next!
     
  • Run a contest - While this is a relatively popular tactic, make your brand stand out by both interacting your customers as well as promoting your business. Ask fans to repost a picture or link with a specific hashtag to enter themselves in a giveaway! 
     
  • Discuss current events - Politics are probably better left alone, but that doesn't mean you can't touch on something fun like sports or music events. Get your fans talking by crafting content around a specific event, like the super bowl. 
     
  • Ask them to share - If customers are sharing your posts and links, they'll be spreading your message to other sets of eyes. If you're creating blog posts, for example, you can provide the option to "share" the post via Twitter or Facebook. 

By crafting content that reaches out to your customers on a personal level, you're not only developing your brand but expanding who sees your content. 

 

Creative Content

In order to craft perfect social media solutions, make sure you're creating content that your viewers understand and are easily readable and viewable. 

It's also nice to switch up how you present your message to your audience.

Infographics are a great way to get your message across while being easy to read by your customers.

In fact, they are shared 3x more than any other type of visual aid! 

This may be due to the fact that they're a concise, easy way to view information.

So if your customers are scrolling through their newsfeed, they're able to quickly scan through the image as opposed to a larger text.

 

Ready

If you're struggling to mix your social media solutions with your content marketing plan, make sure you're approaching the solution in the most effective way.

Use your tools: whether they are utilizing applications, engaging with your customers, or creating new and exciting content. 

Whatever you decide, as long as you're using social media to expand your business, you are already on the winning side.

Tell us, what are some ways you've implemented these tips? What was the end result?