How to Use Video in Your Digital Marketing

When it comes to selling products and services online, the saying that a picture is worth a thousand words could not be truer. But there's actually another sales method that works even better than photographs.

Video content has proven to be a more effective means of conversion. In fact, research shows that websites with video on their landing page increase conversion by as much as 80 percent.

Online shoppers who view a video are 64 percent more likely to buy than those who did not watch a video.

Whether you're selling houses, travel packages, financial services, or any other product or service, video can help you land the sale.

If you're ready to see how this popular medium can help your business grow, keep reading to learn how to use video on your website and social media!

 

Start with Facebook

If you're new to video production and wondering how to use video to boost your business, Facebook is a great place to start.

There are more than 1.71 billion people using Facebook, and more than 8 billion video views on the site each day.

Cashing in on this potential audience pool is simple. You can shoot videos through the Facebook app, using a phone or tablet. Or, shoot your video using a camera and upload it to Facebook.

While filming your Facebook videos, keep in mind that many viewers will watch all or part of the video without any sound. That's because Facebook automatically starts to play the videos as users scroll through their newsfeed.

You'll need to think about capturing your audiences' attention not just with what you say, but with the video itself. If you do so well, viewers will be more likely to click on your video and view it with the audio.

If they don't, they'll end up missing out on your message, and you'll miss out on the potential connection.

Pay attention to the comments and other feedback that you receive on Facebook. These are a great way to gauge your followers' reactions to your content and can help you improve your video skills to give viewers more of what they want to see.

You can also take your Facebook marketing strategies to the next level by utilizing paid advertising to promote your videos. This will help you connect with potential customers who aren't following you on Facebook yet.

 

Try Facebook Live for Live Events, Functions, Releases, and More

One of the most popular social media tools in use today is Facebook Live. This video function allows users to live-stream videos right from their phone or tablet, directly to their followers.

Since you won't be able to edit your Facebook Live feed, you should avoid using it to get specific, lengthy messages across.

Instead, stream Facebook Live videos during release events or launch parties to build excitement for a new product or service.

 

Create a YouTube channel

After you've mastered Facebook videos, you may be wondering how to use video on other platforms.

This is the perfect time to start a YouTube channel for your business.

On this channel, you'll be able to upload any new videos that you create. Then, you can link these videos on your website, Facebook, and other platforms.

When viewers follow the link to your YouTube channel, they'll be able to see any other videos you've created. They can also comment on your videos, giving you a valuable chance to interact with your customers and learn what they think of your videos.

 

Include a Video on Your Landing Page

Once you've learned how to use video on your website and social media platforms, it's time to make sure that your video is doing what it was made for.

That means making sure that you turn video content into higher conversion rates.

Statistics show that having a video on your website's landing page can drastically increase conversions.

Choose a video that isn't too specific. You want one that will draw in potential customers, and give them a general idea of what your business is about. Make sure

Make sure the video is one that is well-made and has received good feedback on social media. The last thing you want to do is put a bad or controversial video on your landing page, causing customers to turn away soon after they land on your site.

 

How to Use Video Effectively

Simply shooting, uploading, and linking video content isn't enough. 

There are certain strategies and tips that you should utilize to make sure that your video content is effective.

Start with a bang

If viewers don't see something that they like in the first few seconds of your video, they aren't likely to stick around for long.

Start with an interesting shot or angle, catchy music, or a greeting from you or whoever is acting in your video.

Keep it to the point

After you capture your audiences' attention, it's time to keep them interested. Stay on point, and deliver the message that you're trying to get across in the most concise way possible.

Avoid lengthy videos or else you'll risk your audience losing interest. 

For YouTube videos, two minutes or less, unless you're filming some sort of how-to video, is best. If you're using Facebook, you may want to aim for even shorter.

Make it personal

Customers and clients want to know who they are buying from.

Your video content is a great place to make a personal connection with your customers. Showcase yourself or your employees in your video. Avoid being too formal, and aim for a relaxed voice and style.

Your customers will connect with your friendly personality, and will as a result, trust you and whatever you are selling.

 

How to Use Video for Your Business: Getting Started

Now that you have an idea about how to use video on your website and social media, it's time to put your skills to work.

Before you start implementing your video marketing strategy, it's important to make sure that the rest of your marketing strategy is performing just as well.

That's where a professional digital marketing service can help.

They'll be able to develop a strong marketing plan tailored to your business and help you optimize all of your content. If you're ready to see how a professional can revolutionize your business' marketing strategy, contact Blirt today!