Do you feel like you need a little bit of extra help to take your current digital marketing strategy to the next level?
Do you often find yourself using strategies that you know are stale because you simply aren't sure where to look to find more current ones?
Are you interested in expanding your customer base, creating more targeted campaigns, and increasing your website's conversions?
Likely, the answer to all of these questions is a resounding "yes." However, with everything else that's happening around your office, it can sometimes be difficult to find the time to devote to refining your digital marketing strategy.
That's where this list of some of our favourite Internet marketing resources comes in handy. Here, you'll learn about some of the top tools you can use to make sure your website is always running at its most effective.
One of the top Internet marketing resources out there today?
Salesforce, a tool that gives you an easy-to-manage dashboard containing invaluable data and reports about your business. It's an innovative form of database management that's designed to work with CRM, apps, or on the AppExchange.
It's incredibly simple to build your reports in exactly the format you like.
You can use the drag and drop feature to set your own filters, fill out your own charts, and create your own groupings. If you need to make a list, then you can use the tabular format. Looking to create rows of data? Select the matrix formatting option.
Want to compare reports? If so, choose the joint feature to see last quarter's and this quarter's reports side by side.
Having all of this information at your fingertips helps you to quickly identify both the weak and the strong points in your marketing strategy. Which segment of your market is succeeding, and which one needs a little more attention?
Which ones are your most popular products, and which ones have you over-ordered on? Salesforce will help you to figure it all out.
Test Your Site's Speed
How long does it take your website to completely load?
If it's more than two seconds, then you're pretty much guaranteed to lose a whopping 53% of your total web traffic.
What's more, since you've effectively lost the business of over half of your target market, it's likely that they'll buy from your competitors instead.
So, what are some of the most common culprits that slow down a website?
Usually, it's the fault of poor server performance. Has your website seriously increased in popularity recently? If so, your server may not be equipped to properly handle the influx of traffic. Especially if you're working with a shared server, which means that your space will be shared with lots of other sites, you'll see your loading speed slow to a crawl.
Additionally, take a look at any pop-ups you might have on your site, especially if you're loading text graphics or autoplay clips. These things might boost the design element at your site, but they'll certainly lose any gains they would have made because of the traffic loss.
Not sure how fast your site is currently running?
One of the best free Internet marketing resources out there is this site speed checker.
All you need to do is type in your URL, choose your testing location, and press the button to get your loading time.
Know If Your Site Is Mobile-Friendly
In 2017, over half of all website traffic comes from mobile devices, like smartphones and tablets.
Sure, your website might work perfectly when it's loaded on a desktop computer. But is it just as easy to navigate and quick to fully load when it's accessed from a mobile device?
Don't panic -- if you're not sure, there's an easy way to find out.
All you need to do is use this free mobile-friendliness test, one of the best free Internet marketing resources out there.
If your site wasn't as mobile-friendly as you'd hope, there are several steps you can take to fix it.
First of all, get rid of any large images on your homepage. These are usually the culprit when it comes to what's impacting the mobile-friendliness of your site. If you're still not seeing any improvement, you'll need to dig deeper.
Also, take a look at both the font size you use on your site, as well as the size of any buttons you've created. In general, they should be no larger than 44px by 44 px.
Do you have the autozoom feature enabled on your website? If so, it can make your site incredibly difficult to navigate from a mobile device. Plus, it can also cause your different menu options and other content to appear either too large or too small.
To fix it, include a Viewport meta tag in your HTML.
Looking For Additional Internet Marketing Resources?
While we've listed a few of our top Internet marketing resources in this post, there's really nothing more valuable than finding a reliable, trusted blog from an industry expert.
Not only will frequently reading digital marketing and SEO blogs ensure that you're always up-to-date on the latest marketing trends, it will often offer helpful tutorials so you can do the work yourself.
Of course, there are some digital marketing projects that are simply too important to be left up to your own judgment. For work and design elements that would really be best left in the hands of a professional, we're here to help.
Spend some time on our website to learn more about the wide variety of Internet marketing resources we have to offer. We can assist you with everything from content marketing to your branding strategy.
Reach out to us to make sure your website is always several steps ahead of the competition.