Overused Digital Marketing Terms to Forget About

Analytics, gamification, crowd culture, B2B, B2C, it all sounds like a different language right?

Digital marketing trends are difficult enough on their own to master, the terms themselves are another portion of the puzzle.

Marketing terms, like other trending items, are prone to go in and out of style just like anything else.

Staying knowledgeable of these trends is only going to help your business and content, so it's worth it to keep track.

After all, studies have shown that you have about 15 seconds to grab readers attention online.

This makes it absolutely imperative to look at all the digital marketing terms used and make sure they are serving you to their maximum ability. 

With all of that in mind, here are the digital marketing terms that are a little past their expiration dates and that you might want to consider forgetting.

QR Codes

A quick exercise.

Take out your phone and look at your apps.

Chances are you'll see the standard icons on your screen. Social media, photos, podcasts,...QR reader?

It's likely that you might not have that one installed, and if you do, it's been a while since you've used it.

Your customers likely aren't using them anymore as well.

According to one survey, 52 percent of people reported that they had heard of QR codes, but only 28 percent had actually used their phone to scan one. and only

And only 6 percent said that a QR code led to a purchase

The verdict, QR codes aren't going to be doing your business any favors.

This buzzword, that was pretty popular at the beginning of the decade, can officially take a break now.

Buzzword

Speaking of that last sentence, buzzword is also one of the most commonly overused digital marketing terms that you should retire from your repertoire. 

Replacing this in concept is the more modern tag and hashtag varients.

But unlike, buzzword, hashtags have a useful application in today's webscape. 

People spend a considerable portion of their time on social media, so finding a way to transition from mere buzzwords to understanding hashtags is an essential skill. 

Hashtags are tools that can be used to engage your audience on social media platforms in meaningful and organic (hello buzzword!) ways.

Trending hashtags also cycle out automatically and are user driven, can potentially mean a high engagement rate. 

In other words, ditch the concept of buzzwords in favor of watching trending hashtags to gain new insight into the market and your customers. 

Revolutionary

Use of "revolutionary" almost guarantees an eye roll since it's so quickly thrown around these days.

The weight of the word is all but lost nowadays due to its overuse in describing average products or even start-ups.

Instead of relying on the meaning that the word once had, use the chance to be creative.

What other words genuinely describe your business? In the long run, people are going to more likely engage with your product if they sense this attention to detail.

Save the revolutionary for the game changers. Speaking of...

Game Changer

Another term that has lost its meaning along the way is game changer.

We live in a time of startups and ideas, a lot of them claiming to be game changers. 

To be honest, like with revolutionary, this term is mostly met with skepticism. 

Avoid using game changer to be lumped in this category. 

Instead, invest the time into making your business the best it can be. 

Robust

Robust is often used to quickly rebrand whatever it's describing as something more substantial. 

"Robust strategy," "robust goals," "robust marketing."

It's a word that brings up that whole "one of these things is not like the others" game.

Which in theory, might make it a refreshing way to refer to business. 

It does, after all, mean strength and power.

Or, conversely, describes the flavor of things like food and wine. 

In practice though, it's a little too played out. 

Think Outside the Box

Is anyone truly at risk of thinking inside the box?

Chances are, if you have your own business or are looking to start one up (or reading this article), you're pretty far from thinking in this proverbial box. 

If you're reaching for some true innovation it needs to start with the way you communicate the need.

Looking deeper at the thought process it implies.

It warrants unique and original thinking, and that isn't going to spawn from a tired saying. 

In other terms, consider thinking outside the box to come off with a new term.

See what we did there? 

Synergy

Synergy is pretty much the poster boy for overused marketing terms.

Let's just say that avoiding this one at all costs is the best bet. 

The word has noble origins coming from the Greek roots sun, meaning together, and ergon, meaning work.

Makes sense for marketing right?

Synergy has pretty much become a fancy sounding blanket term used to spice up its sentence without adding any substance.

"A ramped up meeting schedule will drive synergy resurgence between departments in the company."

No.

So what digital marketing terms should you be using?

Avoid using the digital marketing terms above to help your digital content stand out from the crowd. 

Got it.

But how do you find the terms that should be used?

Understanding your business and customers is a great place to start. 

This will allow for the optimization of your customer's experience. 

What words will they respond to? What are they looking for?

After pinpointing your customer and analyzing their experience, deploying your marketing strategy will go all that much smoother.

See some of 2017's content marketing trends to get started.

Why is this all important?

Content marketing can lead to 55 percent more visitors; impressive, right?

That's more views and potentially more customers just within your reach. 

We can help you develop your strategy to optimize your business through our many services. 

After developing this strategy, we can even help with automating your marketing processes.

This will take the hassle away so you can focus more on the message you want to deliver to your clients.

Get in contact with us to discuss how our business can help your business grow.