The benefits of cloud-based Customer Relationship Management (CRM) software are undeniable.
Consolidating your customer data onto one accessible platform helps your teams sell more. It also helps them boost their support game and build stronger client connections.
As CRM becomes more of an industry buzzword, the number of software providers advertising a solution for it has exploded.
Through it all, Salesforce continues to reign supreme as the top on-demand CRM suite, but many Salesforce competitors are itching for a piece of the pie.
Today, we're taking a look at five reasons why you're better off sticking to the time-tested favorite. We'll also cover why other solutions, though helpful in their own right, just don't measure up.
Ready to learn more? Let's dive in!
1. Salesforce Competitors Can't Match Market Size
A recent industry report revealed that Salesforce is the market leader in CRM. It's also positioned to stay at the top.
In fact, since 2010, the company has more than doubled its market share, coming in at 22% in 2016. One of the closest Salesforce competitors, SAP, saw its 2010 market share of 15% fall to 11% last year.
The main impetus for Salesforce's rise to the top? Its early adoption of cloud-based CRM solutions. Most of its competitors failed to embrace this innovative, lucrative movement until it was too late.
Now, Salesforce continues to advance its offerings. Most recently, it's embraced artificial intelligence and machine learning initiatives.
In the meantime, Salesforce competitors are still perfecting their cloud support. Yet, they're unable to catch pace with the forward-thinking leader that's dominated since the beginning.
2. Scalable Design Drives Excellence
One of the greatest things about the Salesforce CRM platform? It is as useful in a non-profit environment as it is in a Fortune 500 enterprise.
The reason? Its architecture is scalable and flexible, easily accommodating almost any size company. Thus, it's no wonder that more than 150,000 customers turn to the software for their customer management needs.
Many Salesforce competitors seek to cater to the same range of industry types. However, the reality is that many lack the financial, technical, and personnel resources to do so.
This is especially true for smaller competitors. These tend to be more niche-focused. As such, they often lack the breadth of offerings required for a universal solution.
On the other hand, Salesforce raked in $6.7 billion in 2016 and is set to reach $20 billion by around 2020. It has the top industry strategists in its corner to determine how to reach existing and potential customers around the globe.
Salesforce is not only on the cutting edge of digitization. It also has the influence to encourage other companies to make the switch as well. As it does so, clunky legacy systems are becoming a thing of the past, replaced by the sleek, smart Salesforce interface.
3. Advanced Data Analytics Can't Be Matched
Salesforce CRM customers don't only have access to their customer and sales data. They can also access customizable reports and dashboards within the platform as well. These reveal myriad, mission-critical details in real time through a built-in tool known as Einstein Analytics.
This function enables them to visually assess the Big Data that's poured into their systems. From there, they can review and arrange it as required to glean the insights they need.
From sales pipelines to win-loss comparisons, staff can easily sort information into views that work best for them.
Some Salesforce competitors offer similar data analytics. Yet, they fail to meet the breadth of services offered by Salesforce.
For example, Microsoft Dynamics clients can leverage the solution's SQL Server Reporting Services to create, manage and share reports. However, a majority are pre-built with limited customization.
SAP and Oracle also offer interactive report generation, though none offer the range of views and level of personalization supplied by Salesforce.
By integrating advanced business intelligence software into its platform -- and making it intuitive and user-friendly to boot -- Salesforce again differentiates itself from similar competitors.
4. Salesforce Offers Unparalleled Mobile Capability
While most Salesforce competitors offer mobile apps as a part of their service, none do so to the level that Salesforce provides.
Its User App Exchange offers more than 3,000 apps and components designed to help users get the most out of their Salesforce investment. It's been downloaded more than three million times and is recognized as the largest, cloud-based business app marketplace around.
Salesforce also dominates when it comes to mobile access. Worldwide users can access their Salesforce solutions from any device they choose. These include Android and iPhone, as well as Windows and Blackberry operating systems.
Thus, Microsoft Dynamics and SAP may offer mobile capabilities for their clients. Yet, mobility and Salesforce go hand-in-hand, making it difficult for Salesforce competitors to claim a spot at the top.
5. Social Media Integration Is Second-to-None
Many Salesforce competitors offer social media capabilities as part of their CRM platforms.
For instance, Microsoft Dynamics provides a series of social engagement tools. These allow users to analyze social media data, identify trends, and track reactions. Oracle offers social customer service and marketing through its Siebel CRM Social application.
These can be helpful, though connectivity is often limited and users could be required to move between several applications at once.
Salesforce integrates with major social media networks such as Facebook, LinkedIn, Twitter, Instagram, and Snapchat. This allows users to meet customers where they are -- interacting with them across the social sites they frequent the most.
Also, its Social Studio enables users to track social media reactions. They can use this data to develop more effective sales and marketing campaigns. This powers 360-degree customer support that other competitors can't provide.
Go with the Best: Optimize Your Salesforce Strategy Today!
We've covered why other Salesforce competitors just don't make the cut. Now, it's time to take your Salesforce investment to the next level.
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