Taking Voice Search into Account with Your Marketing Efforts

Voice search is one of the fastest growing trends in the digital marketing world. 

You are probably all too familiar with the phrases "Hey, Alexa" or "Hey, Siri" by now. Voice query has become increasingly popular for users when they need to find something online.

This trend isn't going to stop anytime soon. Voice search inquiries are predicted to account for 50% of searches by 2020. 

Because of this, your business should consider how to tailor your website for voice query optimization. For your website to be found, it must be optimal in terms of search engine rankings.

There are ways to adjust your website's content so it can be easily found through voice search. Read on to learn how to optimize your page for the future of search marketing.

Become Mobile Friendly

If your website isn't mobile friendly already, it is crucial to do so now.

Voice searches are usually carried out through our phones. If your page is being pulled from voice searches, then that is great news! 

However, it is very easy to lose that search query by having a website that is hard to navigate. 61% of people are likely to leave a webpage if it isn't mobile friendly.

If you've optimized your search rankings, you have already done half the battle. Don't lose a potential sale because of something silly as your website being too hard to use. 

Use More Natural Dialogue

When we use voice search, we are much more conversational than when we type and search. We are more likely to search by question as opposed to a phrase.

Because of this, it is highly recommended to use more natural dialogue on your webpage. Avoid being too complex and wordy because most people will not search by those phrases.

Analyze what terms would be used by someone who was searching for your type of business. Phrases like "Best ___ in (Residential Location)" are very common.

Say you work for a massage therapy center in Tampa, Florida. If someone in that area were looking for your service, they would likely search "Best Swedish Massage in Tampa" or "Where To Go For a Swedish Massage in Tampa". 

Those kinds of expressions will help voice search bots identify your page quicker and more efficiently. Try to find a balance in wording that will show your creativity while also generating optimal search rankings. 

Get Registered Through Your Q&A Page

A great way to generate more natural, real-life dialogue onto your website is by using your Q&A page more optimally.

For this page, you don't need to be super technical or use a lot of jargon. Your search rankings will be much higher if you use dialogue based on how people actually talk. 

Try to use your Q&A page to generate questions that people would actually voice search for. 

Content Marketing Through Voice Search

You are probably already aware that your business needs an inbound marketing plan. Whether it be through white pages, blog posts, case studies, etc. these techniques can seriously increase traffic to your page.

Content marketing can work in your favor through voice search as well. 

Think of your business/product/service. What questions do people have about your industry? What topics about your industry would they be online searching for? 

As with other inbound marketing efforts, you should tailor your content to answer these questions. This will draw more attention to your page and help your website rank higher. 

Let's pretend you are a nutritional coach out of Brisbane. Your target audience could be interested in outdoor trails or places to find healthy groceries.

You could create blog posts like "Best Places to Run in Brisbane" or "Best Farmer's Markets in Brisbane". This will generate more traffic and increase engagement levels to your site. 

Analyze, Analyze, Analyze

A skillful way to determine what keywords to use is by tracking how viewers find your page. You can use sites such as Google Search Console to show searchers' actual queries.

Through this, you will be able to determine what queries resulted in more traffic than others. Also, you can see which keywords from your webpage are producing more search results.

As of now, it doesn't have the capability to distinguish between voice and text search. However, this tool can lead you to identifying optimal search keywords.

Claim and Optimize Your Business

Voice search is a huge opportunity for businesses to attract customers in their area. Ending our searches with the phrase "near me" gives local businesses the chance to shine.

From 2011 to 2015 alone, the amount of "near me" searches grew 34 times larger. They are an inevitable part of the future that need to be considered within your marketing efforts.

When a person uses "near me" in their search, the software will pull data from online directories. Directories such as Google My Business and Bing Places For Business browse their listings to best match a search.

You should be creating a business page on as many of these platforms as possible. 

Here is a list of platforms where you can benefit from creating an online identity: 

·       Google (You can register through Google My Business, Google Maps, etc.)

·       Yelp

·       Bing Places For Business

·       Yahoo Local Listing

·       MerchantCircle

·       Yellow Pages

·       White Pages

·       Foursquare

·       Angie's List

·       Trip Advisor

You will want to make sure your business is claimed and optimized, so it is easy to locate from these directories. That includes ensuring your address, phone number, website, etc. are listed correctly.

When details like these do not match up online, then your listing will be moved down on the search list. The directories are unsure which business is yours because it is inconsistent with other online pages. 

Also, we recommend being as specific as you can on these directories. This will increase the likelihood of your page being found from searches specific to your niche.

Voice search optimization will only continue to develop. To learn more about the art and science of SEOcontact us at Blirt! We are committed to powering traffic, leads, and sales.