How to Plan a Killer SEO Campaign
You know you need a killer SEO campaign, but you're not quite sure where to start. No worries. This step-by-step guide lets you know what to prioritize.
With 50% of online traffic for businesses coming through SEO, it's time to pay attention and craft your own killer SEO campaign.
For many businesses, SEO is just another thing on the 'to-do list' that gets avoided due to confusion or lack of motivation.
Well, it's time to stop neglecting the most important aspect of your online business. Today we are going to let you in on all you need to know to start a killer SEO campaign on your own.
Let's get to it!
What is SEO?
Search engine optimization (SEO) is the process of applying proven techniques to improve your websites ranking in Google, Bing and other search providers.
In short, it is the strategy to get your content in front of the user when they search for something online.
Why does SEO matter?
A study shows that the number 1 position in Google gets 33% of total traffic for that keyword.
That means 1/3 clients never make it past the number one result! This is bad news for those of you stuck on the 3rd, 5th... or 40th page of search results.
It's time to bring your business out from the shadowy back pages of search engines and into the light where clients can find you.
How to plan a killer SEO strategy.
Do your research first.
Too often we see businesses throw precious time, effort and money into SEO before actually establishing their goals and desired target audience.
We at Blirt are big believers in unifying every aspect of SEO towards the business objective. In order to do that first, you have to actually have a business objective!
Knowing what you want to achieve and who you want to reach will act as a strong foundation to build your SEO strategy on.
There are great tools to research hot keywords, meaning that you can actually craft content around your killer SEO campaign.
By using this strategy you will be giving the client what they want to read and what they want to spend their money on.
Optimize what you already have.
You would be surprised how easy it is to bump from result number 40 to the first page just by making a few changes to already successful online content.
SEO isn't always about reinventing the wheel, but rather making sure you can get as much mileage and speed out of what you already have.
Have an on-site plan.
On-site SEO is exactly what it says on the tin - the things you can do ON your site to improve your search engine results.
Our on-site strategy is made of 3 main factors:
Creating a sitemap, fixing broken links and using robot txt files can all help improve your ranking by helping Google crawl your site with greater ease.
2. On page
URL optimization, increasing keyword density and having a killer meta description are all part of our on-page strategy to ensure you get the best results.
Research shows that 70% of those who abandon your website will never return.
By providing behavioral analysis of what users do when visiting your site we can better help optimize your chances of higher conversion rates.
Campaign pop-ups, email list sign-up sidebars, and full-page blocks help convert passing visitors into customers and life-long subscribers.
Have an off-site plan.
However, SEO is not just limited to your website.
There are a variety of things you can do OUTSIDE of your site to improve your chances of reaching that sought after number 1 spot on Google.
Our off-site strategy combines the following to craft a killer SEO campaign:
1. Link building.
Backlinks are the backbone to off-site SEO and we can help generate high domain authority links to ensure your website dominates its niche.
2. Making use of influencers.
Leveraging authority bloggers in your niche is a great way to drive traffic and credibility to your business.
Guest posts are a simple yet effective part of a killer SEO strategy.
3. Digital PR.
Digital PR is another powerful way to build your businesses credibility online. We craft high-quality press releases that point clients to what authoritative sources are saying about your brand.
Remember, driving traffic to your business isn't enough. Clients need to trust your brand before they pay for your services.
PR is one step in building this trust.
4. Local SEO.
Often local SEO can be the most difficult. We can help clean up your local profile through our local SEO audit.
Focusing on local SEO will help you rank on Google Maps and local Google listings. This is a surefire way to ensure your business dominates the local market for your product and services.
Leverage social media, but stop relying on it.
While the benefits of social media are undisputed and you should be making use of every funnel available (do you have a Google + business page?) it has a lower ROI than SEO.
Not to mention social media traffic requires active engagement and consistent posting whereas SEO once set up is automatic.
With social media, you are trying to find customers. With SEO the customers are trying to find you. This is the power of magnetic marketing.
However, social media can be a great place to build backlinks organically with your follower base doing a lot of the work for you. This is an example of leverage social media to improve your SEO.
Hit a home run with a killer SEO campaign.
We like to think of SEO as the classic snowball effect. The more work you put into it, the faster your traffic and online authority will grow.
While there is a steep learning curve to a lot of SEO strategy, it is an aspect of your business that you cannot afford to ignore.
Why not take the hassle out of SEO and allow us to craft a killer SEO campaign for you? Contact us today to receive a FREE consultation and tap into your business's true potential.
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