The Science & Strategy of Humanising Brands

 
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Mind + Spirit + Body = Brand

 

We treat brands, just like a character in a story. Why?

 

Your customers perceive you as you. They understand your organisation within the context of human characteristics, within the context of a broader story. 

 

Your brand is a character in a story. Each market place is it's own story with a host of characters, plots, twists and turns. Your customer's see this marketplace and are desperately seeking to find the character that will meet their needs.  

 

We help you bring your brand to life; standing out, reframing the story's narrative and creating human connections of substance.

Humanising Brands,
Commercialising Creativity

A brand is the collection of perceptions retained following the mix of experience someone encounters with a person, or entity.  

 

Inspirational brands leave that someone with a clear sense of purpose and a deep connection through personality. 

 

We practice the humanisation of brand & the commercialising of creativity. A good brand should clearly deliver on:
Perceptions & Positioning (Brand Mind),
Purpose & Principles (Brand Spirit) and
Personality & Practices (Brand Body).

 

Our approach provides a strong foundation on which to develop an organisation; it’s vision, strategy and culture.

brand-anatomy-humanising

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Strategic Approach

With any strategic brand project our intent is to bring alignment to who you are today and who the customer is seeking you to be tomorrow.

 

We start with understanding who you believe you are and add to that what your customers believe about who you are and then overlay the insights of future market opportunities. 

 

The outcome ought always to be a brand who is both aspirational and inspirational to your ideal customer. 

Supporting Brand Services

Research & Insights

Surveys, Interviews, Competitive Intelligence & Thought Leadership

Creative Direction

Design, Digital Development, Naming, Campaign Platforms & Brand Identity Management

Customer Experience

Customer Journey Mapping & Customer Experience Design

Performance Tracking

Perception Tracking, Mystery Shopping, Competitor Mapping & Creative ROI

Case Studies