Blirt Helps Tri Training Reduce Cost of Sale 40%

Context

Blirt were engaged by Tri Training, a QLD based Registered Training Organisation, to help design and build a more sustainable client acquisition program. 

 

Challenge 

The primary challenge was to reduce the cost of sale and identify more effective methods of communicating Tri Trainings education offerings.

 

Our Approach

Blirt brought 3 core skill sets to the table;

  • Digital Media Buying and Insights
  • Creative Design; Communication Messaging & Landing Page Science 
  • Pardot Marketing Automation and Lead Nurturing

We designed and developed a campaign to identify new prospects via Google Search and built an AdWords media campaign to attract new students.  New prospects registered via the custom landing page and were communicated over time via drip campaigns through Pardot.  

Results

Tri Training were achieving a 40% reduction in cost of sale through smarter media buying, creative landing page conversion and content rich lead nurturing.