SEO & Content Marketing

Power your customer journey.

SEO Is Content Marketing 

Be found, be seen, get more traffic & leads. 

 

Content Marketing costs less than 62% of outbound marketing, yet generates 3 times as many leads. 

Content Marketing is a strategic marketing approach which creates and distributions quality, relevant and consistent content to engage and convert target personas across search engines and social platforms.

Content Marketing is the modern SEO.  Search engine optimisation is not magic. It is both an art and a science that can be applied to gain serious competitive advantage. 

SEO is the number one most important lead generation tool for any business. On average organic search traffic is the source of more than 50% of all business traffic.

Over years of refinement we have created an approach that unifies multiple channels of content activity in order to give the greatest level of efficiency, with the least amount of effort.


Search Is The Best Source of Traffic

In general, search is the #1 driver of traffic to a website, beating social media by more than 300%.  

Did you know, more than 70% of the results that searchers click are organic results?  And, 75% of searchers never scroll past the first page of results.  

Search is so powerful that inbound leads from SEO, cost on average less than 60% of outbound leads (e.g., Paid Ads and other paid services).


SEO (Content Marketing) Outperforms All Other Media

In a survey of marketing and business leaders, more than 75% reported good or excellent ROI from SEO.  

SEO is nearly twice as effective as paid social.

In general, retail, media, entertainment, business services, technology, web and hospitality - all receive more than 40% of revenue from SEO. 

We're strong believers in omnichannel marketing and do see a role for all paid, earned and owned media.  

However, as you embark on building a more sophisticated omnichannel strategy, establishing your SEO as the foundation is applying best practice.


In A Digital World The Pen Is Mightier Than The Paid

In general, those who deploy content marketing tactics receive 55% more visitors, have 97% more inbound links, index 434% more web pages and receive 70% more leads.

Content marketing unifies search, blogs, site optimisation and conversion tactics to create a free flowing lead generation funnel. 

Add some paid media across Social, Search or Display and you have the foundations of a world class lead generation system.

 


Content Powers The Zero Moment Of Truth

The Zero Moment of Truth (ZMOT) is a term coined by Google and refers to the research which is conducted by a user online about a product or service before taking any action.

That research creates a ZMOT which determines what action the prospect will take next; engage, convert, buy or abandon?

Your content powers your future customer’s ZMOT.


Yes, I Want High Performing ROI Marketing.

 

What Is Omnibound CM?

Content marketing program is for those who need to lift search rankings, gain more traffic from search and social and convert more leads. 

This program is built on a clear understanding of our client’s business objectives and specifically orients around objectives of traffic, awareness, leads, reputation, influence and sales. 

 

Strategy Development

We help you build a world class content marketing program to power your customer experience. 

This plan sets out the target personas, identifies the keywords and strategic content, identifies opportunities for site technical improvements, identifies website conversion improvements and plans an offsite link and authority building program to see your organic rankings scale. 

Optimising Execution

Working with your dedicated Marketing Consultant & our Strategy Team, we execute the strategy, refining and optimising along the journey. 

Every month we review progress towards the objectives by measuring key results and ‘growth hacking’ our way to your success. 

Every quarter we review the strategic position and refine our approach for the next quarter. 

This is content marketing with the focus of an eagle and the strategy of an owl. 


8 Steps To Turn Basic Keyword SEO into Smart Content Marketing

 

Our SEO & Content Services Include

 

Quarterly Strategy

A quarterly strategic content marketing plan mapping personas, keywords, content, SEO, digital media and onsite conversion to reach the business goals.


Offsite Optimisation

A strategic program which includes monthly digital PR, link building, guest bloggers posting, high quality domain authority links.


Monthly Site Audit

A monthly site audit which covers site technical review, offsite optimisation audit, onsite optimisation audit, social influence.


Onsite Optimisation

A program of onsite improvements, manged through the techinical audit to ensure search engines are indexing your site in the best manner possible. 


Content Plan

With a strategic content plan built out in the quarterly plan, the program can include blogs, social, video, white papers.


Performance Reporting

Regular performance reporting on what's happening, moving, growing or needs attention, so you and your team at Blirt can deliver the best results.


 

Ready?

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