The Key Stages of Implementation

  1. Kick off & Overview
  2. Technical Set Up
  3. Introduction to Emails, Lists, Forms and Landing Pages
  4. Managing Lists, Automation and Scoring
  5. Integration of Emails, Landing Pages, Forms
  6. Social, Adwords and Connectors
  7. Wrap Up, Support & Next Steps
     

Stage 3 Introduction to Lists, Emails, Forms and Landing Pages

Lists

Subscriber's Rule! We are fanatics of permission so we thank you in advance for following our permission based email marketing policy. Here are some great posts on "Buying Lists — The Alternatives" and "The Dos and Don'ts of Purchasing Lists vs. Renting Lists”.

 

Email

Creative: Provide creative for unsubscribe and email preference center pages.

Content: Provide text and/or HTML versions of the email templates to implement. (Instructions)

Segment: Segment your prospects on lists. (Instructions)

Test: Internally test your emails to ensure expected results. (Instructions)

Warming Your IP: Ramp up your sending with Pardot to establish a great sending reputation. (Instructions)

Send: Send your list email. (Instructions) 

 

Forms and Landing Pages

Create Forms: Designate forms or form handlers to implement. (What fields to use and what should occur upon submission)

Deploy Forms: Embed the Pardot hosted form HTML code in your webpage where you would like form to appear or integrating the form handler code with your existing form. (Instructions)

Form Resource Center: Links to all form articles including basics, best practices, advanced topics, FAQs & troubleshooting. (More Info)

Landing Pages: Designate landing pages to implement. (Landing pages must be live currently or at least valid HTML)