Rebrand and Relaunch
900 New Prospects Delivered in 90 Days
Blirt was engaged to rebrand and begin the repositioning process for MRD (Mentoring, Research and Development).
MRD we're a traditional property marketing and investment sales firm looking to add further depth to their clients through improved service quality offering property and investment opportunities under clear financial planning advice and services.
1. Overcoming external perceptions of property investment marketing.
2. Addressing a misunderstood message about how MRD help their clients.
3. Generating new sales opportunities for both property and financial services.
Blirt utilised our proprietary Brand Anatomy framework for the MRD rebrand and repositioning. We delivered on our four key attributes:
Through research we aligned brand beliefs & activities to organisation strategy and business model.
Through focus, simplify the message to bring clarity to the organisation and their customers.
Through consistency, communicate effectively and with ongoing purpose to inspire customers and internal team members.
Discover the truth insights via customer research and apply this knowledge into improved services, products and organisation performance.
Blirt identified four key advantages which customers believed the brand gave them:
- Expert Knowledge
- A Scientific Approach
- Investment Assistance
- An Enduring Relationships
The repositioning introduced MRD as a Partner and reinforced the "MRD Partners" approach under the promise of "Your Property Partner."
This brand was expressed through updated collateral including website, video, advertising and corporate identity.
The brand roll out included:
- Corporate Identity
- Content development around key thought leadership topics
- Website development
- Social Media Management
- SEO Keyword monitoring and performance improvement
- Advertising and Lead Nurturing
Icons and Devices
Collateral - Books
Online Advertising & Campaign Landing Page
The new brand was launched on the back of a lead generation campaign. This campaign included the creation of a book called Property Investing in a Post GFC World, a highly targeted online media buy and marketing automation implementation for improved ROI on lead retention and sales.
The objective was to draw new prospect opportunities from the market and reignite old opportunities from an existing database.
The result from the first campaign?
900 new prospects in 90 days.
"...engaging Blirt for our re-brand has been a journey of discovery, and the benefits of these insights ... has produced what we believe to be an outstanding, unique, whole business DNA that has re-positioned our company into the top of the professional services space.
The process was outstanding and the experience has left our team re-invigorated and excited about who we are and how we can assist our many current and new clients."