About Reveal CX Roadmap
Discover Your Transformation Roadmap
Reveal CX Roadmap is an evaluation survey for a leadership team to set the priorities on marketing & technology investment.
Why do a Reveal CX Roadmap?
Most organisations jump in and start executing actions to be busy. Many of these actions waste precious time and resource because they are not the fastest or most effective path to value.
Reveal CX Roadmap is designed to help an organisation transform their sales and marketing discipline out of traditional marketing and into an always on, customer centric, high quality customer experience focussed organisation.
Our goal is to help you shift the needle on your business by building an amazing CX program through your marketing and sales team.
Reveal CX Roadmap is a survey which reveals the functions of sales and marketing which create the highest value in the shortest amount of time.
Unlock Value Within Sales and Marketing
Through the Reveal CX Roadmap survey, we track the value and perceived current performance of 33 primary functions that are within 6 areas of focus; Vision Casting, Market Understanding, Strategy Development, Business Model, Sales and Marketing Execution and Sales and Marketing People & Culture.
These 33 functions are the ingredients to mix a wonderful CX strategy.
From this we can determine;
which functions of the sales and marketing discipline will have the greatest impact on value creation and
the functions of the sales and marketing discipline which require team alignment
Reveal's 33 Value Creation Assessment Points
|Vision||Market||Strategy||Business Model||Execution||People and Culture|
|Vision Casting & Communication||Market Analysis||Strategic Positioning||Marketing Planning||Customer Journey Mapping||Team Development|
|Segementation Analysis||Sustaining Positioning||Sales Planning||Sales Tools||Customer Service|
|Brand Clarity||Identified Growth Paths||Sales System||Communications & PR||Skill Development|
|Brand Health||Product Development||Product Management||Media Mix||Leadership Development|
|Brand Family||Pricing||Performance Management||Promotions & Advertising||Role Function & Clarity|
|Sales Partners||Strategic Clients||Digital Marketing|
|Creative Identity||SEM & SEO|
|CRM Program & Platform|
Reveal CX Roadmap unlocks a transformational roadmap for sales and marketing teams. Our software helps determine:
Areas of priority
Areas needing alignment
- The marketing & technology roadmap to transform your business.
1. Identify Priority
Reveal unlocks which areas of the sales and marketing function that will create the greatest amount of value for the business.
In the graph below, each of the 33 functions of sales and marketing are mapped across a value creation matrix.
2. Expose Areas for Alignment
Reveal unlocks which functions within the sales and marketing function are most agreed and disagreed upon for investment.
We are careful to ensure leadership teams are aligned to activities before investment is made into them. In the graph below the larger the circle the greater disagreement in area of focus.
3. Build A Roadmap for Transformation
Reveal unlocks the steps on the journey for strategic marketing transformation.
The sales and marketing world is changing rapidly and organisations need to map their path from old ways of thinking into new customer centric, always on digital success platforms.
At Blirt we love open and transparent pricing. A complete Reveal Survey and Roadmap development is only $4,950 + gst
Register and we'll send you a information pack on Blirt's Reveal.