As NWQ Capital Management grows, the need to deliver to its wholesale investors the right message at the right time remains critical.
With a small but agile team, focus shifted to automating manual sales and marketing processes, freeing up time to focus on the touchpoints that add value to investors and avoiding undifferentiated campaigns.
With a growing team and an expanding global footprint, ADInstruments identified the need to ensure marketing processes were robust enough to be delivered consistently from one market to another, whilst maintaining the flexibility to localise campaigns to the needs of prospects in each region.
H.I.S. Travel Australia & New Zealand wanted to engage prospects at the 2015 Japanese Film Festival to inspire them to travel to Japan.
This simple but beautiful depiction of Japan through animation was well supported by a background score that comprised of a fusion between bells, drums, and wooden clappers, some of the earliest forms of music in Japan.
Our client, WorkPro, needed strategy around their marketing efforts to illustrate true ROI, using the Salesforce eco-system that included the marketing automation platform, Pardot. We helped WorkPro gain a working knowledge of Pardot and apply this into their marketing efforts.
In November 2014 the City of Gold Coast were awarded the National Economic Development Marketing Award from Economic Development Australia for the City Reputation Project.
In 2013, Blirt was appointed by the City of Gold Coast Economic Development Directorate to produce a 10 year strategy for the roll-out of the recently released City brand identity, including a high-level over-arching strategy and more detailed short term (1-2 year) implementation strategy.
Our client, Kitchens plus Bathrooms & Tiles, needed to relaunch, rename and reposition their business of kitchen design and renovations to attract the rising middle market seeking an affordable & quality renovation. The business also operated a retail store presence to support the purchase of fittings and finishes of their final design.
Read how we transformed a basic trade based positioning into an aspirational brand with European style and flair.
Blirt were engaged by Tri Training, a QLD based Registered Training Organisation to help design and build a more sustainable client acquisition program. We were able to refine the digital media buying approach, creative strategy and apply lead nurturing through Pardot. This resulted in a 40% drop in cost of sale.
The lead generation campaign generated 900 leads in 90 days.
Through extensive research of the MRD brand, Blirt were able to understand what clients wanted and how MRD could deliver that. This translated into a new campaign launch to re-engage clients and draw in new prospects...
Blirt helped Gold Coast Tourism develop the strategy, design and deliver the Gold Coast City Traveller App. A process of digital branding, user experience and digital innovation, the Gold Coast City Traveller was nominated as a finalist in the AIMIA National Digital Awards in 2014.